Luxury Real Estate

By Courtney Jackson

Make sure to check out our latest Wall Street Journal ad. It hit newsstands on Friday, Aug. 1, 2008! If you weren't able to pick up a copy you can view it online.

Editor’s Note:
Courtney Jackson is the Print Director for LuxuryRealEstate.com. She works closely with The Wall Street Journal, Unique Homes and a variety of other publications to help luxury brokers gain domestic and international exposure for their properties. Print and online advertising go great together. They both have certain weaknesses and strengths that can be overcome by using both in moderation. Keep taking advantage of this great offer through LuxuryRealEstate.com!

By Yvonne Harvey

LuxuryRealEstate.com is pleased to announce a key contributor and speaker at the 13th Annual Fall Conference on October 11-14, 2008 in Philadelphia – Niurka. Her name might not sound familiar, but her clients certainly are: Mercedes-Benz, Century 21, Coldwell Banker, Keller Williams, World Financial Group and many others. She has also received the prestigious Wall Street Journal Award for her excellence in Business and Finance.

Since 1994, Niurka has devoted herself to mastering effective communication and influence for the purpose of producing immediate and lasting results. She is a highly sought-after keynote speaker, consultant and peak-performance coach. As an entrepreneur, Niurka founded Niurka, Inc. in 1999 to serve the growing demand for customized training, consulting and results coaching solutions.

When Niurka speaks, her audiences are inspired, empowered and entertained. Her style combines step-by-step tactical teachings with humor and vivid storytelling. Her energy and warmth will intimately engage each conference attendee. Participants will not merely observe and listen; they will enthusiastically participate and be driven to action. To view a YouTube video from Mercedes-Benz describing their positive results from working with Niurka, click here. For more information on Niurka, visit her Web site: www.niurkainc.com.

We invite you to join us at the Fall Conference to enjoy Niurka’s contributions, as well as many other breakout groups and top industry panels. Reserve your spot today for the conference.


Editor’s Note:
Yvonne Harvey is the Events Coordinator for LuxuryRealEstate.com. So when you come and enjoy the wonderful presentations, discussions and networking opportunities at Luxury Real Estate conferences, you know who to thank. Niurka sounds like an awesome person, and I’m looking forward to hearing her inspiring words at the Luxury Real Estate Fall Conference in Philadelphia this October. Yvonne has done a great job keeping us posted on this conference. We hope to see you there!

By Janice Ridge

Don’t miss the opportunity to advertise in the August 1 issue of The Wall Street Journal! Here’s what other LuxuryRealEstate.com members are saying about the results from advertising in the Journal:

I received two calls from my ad in Luxury Real Estate’s June 27th Wall Street Journal ad. They were both within one week of when the ad ran. One from Arizona and one from Northern California. Both are genuinely interested and are planning to come down to visit.
Trudy Stambook, Centre City Properties
San Diego, CA

Editor’s Note:
As the Director of Membership at LuxuryRealEstate.com, and herself a licensed REALTOR®, Janice Ridge is devoted to coordinating the efforts of all of the LuxuryRealEstate.com Membership and Account Managers, so that each of our members is given superior service. Print is definitely not dead, and it’s actually a very useful way to reach target audiences. Plus, every Wall Street Journal ad we run is also posted online so it’s doubly useful. Check it out!

By Brian Langhorst

The luxury real estate market place is filled with various companies with very strong branding messages for the corporation. What are you as an agent doing to stand out from the other competing agents in your own company?

Editor’s Note:
Brian Langhorst is LuxuryRealEstate.com’s Membership Manager. He meets members’ unique needs through the dynamic services LuxuryRealEstate.com provides. Short and sweet – just the way I like blog entries! LuxuryRealEstate.com can help you stand out with print and online advertisements in The Wall Street Journal, LuxuryRealEstate.com Magazine and more. The above picture is from www.flickr.com/photos/vieuxbandit/499540173 and is the copyright of vieux bandit.

By Courtney Jackson

Our latest ad in The Wall Street Journal hit newsstands today. If you aren't able to pick up a copy of this issue, you can view the ad in color at www.luxuryrealestate.com/wsj.

Editor’s Note:
Courtney Jackson is the Print Director for LuxuryRealEstate.com. She works closely with The Wall Street Journal, Unique Homes and a variety of other publications to help luxury brokers gain domestic and international exposure for their properties. Don’t forget to advertise in print as well as online. Publications like The Wall Street Journal are great for reaching specific audiences as well as online readers. Check it out!

By Brian Langhorst

Lately, the keyword in advertising is international! Everyone wants international exposure as foreign currencies are very strong compared to the U.S. dollar. This strength presents great options for investors to come to the United States and purchase real estate. I agree that this is a great target audience, given the current situation.

I also wanted to throw out some facts from Forbes.com, which recently compiled a list of the top billionaires in the world. These facts drew my attention to the importance of continuing to market domestically as well as globally. Of the 1,125 billionaires in the world, 444 or 39.4 percent are citizens of the United States. This is by far the highest number of individuals in one country anywhere in the world. In your marketing campaigns be sure to reach out to both audiences.

There are several print magazines that do a very good job reaching both international and domestic buyers. LuxuryRealEstate.com Magazine, Unique Homes and Country Life all work very well. We are happy to help you design ads and market to these key groups. Please contact me with questions or to advertise: blanghorst@LuxuryRealEstate.com.

What are you doing to reach both domestic and international markets?


Editor’s Note:
Brian Langhorst is LuxuryRealEstate.com’s Membership Manager. He meets members’ unique needs through the dynamic services LuxuryRealEstate.com provides. In addition to these excellent publications, we also run group ads in The Wall Street Journal, and we have one coming up on June 27, 2008 that you can sign up for. Contact our Print Director, Courtney Jackson, for details.

By Meghan Barry

It’s not unusual for the members of Who’s Who in Luxury Real Estate to represent high-profile individuals in a real estate transaction – actors, professional athletes, musicians, Fortune 500 CEOs and politicians are frequently on our members’ list of clients. Celebrities often demand the highest level of service, and have the means to afford luxury living.

Country-music superstar Kenny Rogers is selling his $7.9 million Atlanta, Ga. home to live full-time on his 150-acre estate in Athens, Ga., according to a Wall Street Journal article. Although he still tours part of the year, Mr. Rogers is thinking about retiring. “This may be my last year,” he says.

In Newsday, we find that stylist couple Jonathan Adler, judge of “Top Design,” and Simon Doonan, creative director for Barney’s, recently bought a second home on Shelter Island. “We stumbled upon Shelter Island and just instantly fell in love. It’s just so mellow and chill, and there’s something about that five-minute ferry ride, it keeps it all away.”

The Montana ranch of late fashion designer Liz Claiborne sold for close to its $7.5 million asking price, The Wall Street Journal said. About 75 miles north of Missoula, the ranch includes a private lake and a nearly 9,000-square-foot house with indoor pool, guest house, indoor riding arena and a helicopter pad.

Halstead Property represented Joy Behar of ABC’s “The View” in the purchase of a $2.555 million for a two-bedroom co-op apartment in the Astor Court building on Manhattan’s Upper West Side.

Husband-and-wife actors Ted Danson and Mary Steenburgen sold their five-bedroom house in Malibu, Calif. for an undisclosed price – the property was listed for $16.75 million.


Editor’s Note:
Meghan Barry is the Executive Vice President of LuxuryRealEstate.com. She works closely with CEO/Publisher John Brian Losh to organize a variety of Luxury Real Estate programs, events and services. Lifestyles of the rich and famous – that’s the first thing that popped into my head when I read this blog entry. Luxury real estate is definitely a magnet for the wealthy and well-known, so it’s no wonder we find LuxuryRealEstate.com members working closely with big names.

By Scott Rudolph

…Are meant to provoke, stimulate, to encourage investigation and generally challenge our conventional thinking. The “buzz” cultivated with a healthy provocative statement generates dialog and creative thinking. So I appreciate a good provocative statement. Each year, EDGE.org's John Brockman asks a new provocative question and the world’s intellectuals contribute. Ben Stein, our recent guest speaker, often writes provocative statements and he significantly contributed to a provocative new film entitled “Expelled: No Intelligence Allowed.”

Maybe Cyril Moulle-Berteaux, a writer for The Wall Street Journal, enjoys them too, judging by his recent opinion piece titled “The Housing Crisis is Over.”  All this being said, I think there should be some fundamental ground rules. I suggest that before we make a provocative statement we analyze:

• The consequences of the statement
• What the benefits would be
• What special circumstances would make it a sensible solution
• The principles needed to support it and make it work
• How it would work moment-to-moment
• What would happen if a sequence of events was changed

By Allyson Metters

As part of my position as the Relocation Manager here at LuxuryRealEstate.com, I manage the consumer inquiries that come into our office. Most buyers and sellers who contact us have found us through a Web search for luxury properties. Being the most-viewed luxury real estate website in the world gives us a key advantage online.

This week in particular I had a few calls from buyers and sellers who saw our ad in the May 2 issue of The Wall Street Journal. One call in particular led to a listing referral for eight homes in the Caribbean!


Editor’s Note:
As she mentioned, Allyson Metters is the Relocation Manager for LuxuryRealEstate.com. She helps people who are moving to find a perfect broker to meet their needs in their new area. Our website is a great spot for people to search for luxury properties around the world. Check it out.

By Courtney Jackson

If you weren’t able to pick up today's Wall Street Journal, you can view our ad online at www.luxuryrealestate.com/wj.

Keep an eye out for our next ad in the June 27th edition.

Editor’s Note:
Courtney Jackson is the Print Director for LuxuryRealEstate.com. She works closely with The Wall Street Journal, Unique Homes and a variety of other publications to help luxury brokers gain domestic and international exposure for their properties. Print advertising is still an excellent resource for you to gain access to your target audiences. Plus, now that print ads are online, you’re getting the best of both worlds.