Luxury Real Estate

By Robert Lockard

Thanks in large part to all of the wonderful contributors within the global Who’s Who in Luxury Real Estate network, the Luxury Real Estate Blog is making a tremendous ascent in its ranking on major search engines, including Google, Yahoo and MSN.

www.LuxuryRealEstate.com is the most-viewed luxury real estate Web site in the world and it comes up first on most searches for luxury properties, luxury homes and luxury real estate. But the Luxury Real Estate Blog is fairly new and we’re building it up to the heights of our main Web site. We owe much of our success to Jim Walberg, John Brian Losh and many other bloggers who consistently contribute their fun work

Like my personal written works, I take pride in the writing found on the Luxury Real Estate Blog. As this blog’s editor, I feel particularly responsible for its quality and success. So it pleases me to no end to add so much great content almost daily and to find more comments from our fantastic readers. I also like seeing our blog climb in popularity with a number of search terms.

I’ve thought a lot about how best to organize the information on the Luxury Real Estate Blog’s ranking in the big three search engines. I’ve finally decided to simply put the same search terms in each row for easy comparison purposes and to roughly put them in order, from highest to lowest, in terms of their placement on search engines.

The following search terms and rankings were recorded on the morning of Thursday, July 31, 2008, and they’ll surely change in the coming days and weeks. At least this will give us a good reference for future searches so we can see how they improve, hopefully.

By Brian Langhorst

LuxuryRealEstate.com is the most-viewed and most-visited luxury real estate website in the world. For this reason we opt not to capture the visitors of our website right away to search properties around the world.

We realize many of our visitors are of very high net worth and have very limited time, thus the idea of creating restrictions does not make sense. On the other hand, I see many websites who capture their visitor traffic right away.

I personally prefer not being captured right away on websites and opt to view websites where the capture of data does not occur until later.

What are your thoughts?


Editor’s Note:
Brian Langhorst is LuxuryRealEstate.com’s Membership Manager. He meets members’ unique needs through the dynamic services LuxuryRealEstate.com provides. This is an interesting topic because the Internet is all about letting customers remain anonymous until they want to identify themselves to take advantage of offers and other things online. Is it better to ask people for information sooner or later? It’s hard to tell. I smell a great discussion brewing…

By Allyson Metters

As part of my position as the Relocation Manager here at LuxuryRealEstate.com, I manage the consumer inquiries that come into our office. Most buyers and sellers who contact us have found us through a Web search for luxury properties. Being the most-viewed luxury real estate website in the world gives us a key advantage online.

This week in particular I had a few calls from buyers and sellers who saw our ad in the May 2 issue of The Wall Street Journal. One call in particular led to a listing referral for eight homes in the Caribbean!


Editor’s Note:
As she mentioned, Allyson Metters is the Relocation Manager for LuxuryRealEstate.com. She helps people who are moving to find a perfect broker to meet their needs in their new area. Our website is a great spot for people to search for luxury properties around the world. Check it out.

By Courtney Jackson

As the Print Director for LuxuryRealEstate.com, I feel a need to put a good word out there about Print advertising. There are several positive aspects to doing print… one of the most important being that print ads bring people to your website.

Every time we do a page in The Wall Street Journal, LuxuryRealEstate.com receives a 4-6% increase in sessions on the day our WSJ ad hits newsstands. It may not sound like much, but when a site receiving 70 million hits per month has a spike of any amount, it’s big! Why does the traffic spike matter? Because these visitors are WSJ readers looking for more information about the luxury properties they see in the ad!


Editor’s Note:
Courtney Jackson is the Print Director for LuxuryRealEstate.com. She works closely with The Wall Street Journal, Unique Homes and a variety of other publications to help luxury brokers gain domestic and international exposure for their properties. Print is definitely still a valuable tool to utilize in your marketing efforts. Just because there are more options doesn’t mean that you shouldn’t weigh each medium’s strengths. Know thine audience, and act accordingly!