Luxury Real Estate

By Robert Lockard

As promised in my last luxury real estate blog entry, here is my discussion of some meaty topics I’ve wanted to talk about for a little while. The past few weeks have been pretty thrilling, wouldn’t you say? Wall Street dropped an incredible 504 points on Monday and 449 points on Wednesday. Fannie Mae and Freddie Mac, organizations designed to create stability, have failed. Other financial institutions, once seemingly healthy and sound, are facing bankruptcy and other troubles. Think that’s bad enough? Russia’s stock market is doing considerably worse.

Okay, that’s the bad news. Now let’s take a step back and switch gears a little. I am an optimist. I believe that good wins in the end. I think that right now many bad companies and practices are facing the fact that they have built upon a sandy foundation and they are in danger of falling. All of the companies that are failing are doing so because of their own greed and recklessness. Home loans were turned into investment packages and many other bad ideas were allowed to come about because of greed.

If these companies had built upon solid foundations and principles that were put into place to safeguard the country after the Great Depression, we would probably be all right. It comes back to greed and pride. There is safety in old wisdom.

I cannot say a hundredth part of what I desire to say right now because this might not be the most appropriate forum to share the most treasured things in my heart. However, I can say that we need not fear what people can do or what problems may arise if we can see how temporary they are. We should be patient, long-suffering, forgiving and kind, especially when times are tough. Anyone who knows me knows that I definitely try to practice what I preach, so I hope you won’t think that I’m giving this advice lightly.

Let these organizations tremble because of their fear of falling. We will not fall if we are firmly planted on truth and honesty.


Editor’s Note:
Robert Lockard is the Public Relations & Media Specialist with Luxury Real Estate. I am Robert. I create all of Luxury Real Estate's newsletters, write the editorials in LuxuryRealEstate.com Magazine and much more. Stribling & Associates is a member of the Board of Regents, an exclusive group of brokers that leads the Luxury Real Estate network. The photo of the Grand Canyon is from www.flickr.com/photos/raindog/2838872767 and it is the copyright of raindog.

By Robert Lockard

A helpful warning to bloggers: “Be prepared.” It’s the Boy Scout motto and it’s also good advice for people in all walks of life. It appears that many bloggers, myself included, are a little unprepared for the possibility of close scrutiny of blogging. What if we were told that we had used too much of someone else’s news article in our blog entry or that we got our facts wrong and are guilty of negligence or even defamation? It’s a scary thought, but that’s the risk we take in offering our work in a public environment.

Have you noticed that, as bloggers, our responsibilities and rules seem to be a little hazy and hard to define? It sometimes does to me. Luckily, in college I studied media law, fair-use doctrine and other libel laws, so I have a pretty good understanding of what is allowed and forbidden when writing content.

The rules can get pretty complex, but they boil down to the fact that writers need to respect others’ rights by not stealing their work, spreading lies about them or being unfairly critical of people we disagree with. I don’t believe I’ve witnessed any of that in the discussions I have seen on ActiveRain and the LuxuryRealEstate.com Blog, but it’s still important to keep in mind. Kindness and honesty are generally essential for free speech and democracy to thrive. I have no desire to defame anyone because my goal is to uplift by exercising the Golden Rule as much as possible.

When you use a news story or another person’s blog in your work, make sure to give credit to the person you borrow from. I always strive to do that when I write a blog entry, since much of my inspiration for writing about specific topics comes from news sources and other bloggers. Actually, this blog was inspired by two news articles: a Seattle Times article by Brier Dudley entitled “Battle of the day: AP vs. blogs,” and Marcie Geffner’s article in Inman News entitled “Is your blog a lawsuit magnet?” I highly recommend reading them both so you can make sure you’re aware of some potential pitfalls.

The one thing I don’t know too much about is the fair use of photos in blogs. I almost always provide a link to the source of the photos I use, and I try to include the photographer/artist when it’s available. Maybe someone can help me out on this aspect of fair use because I’m unsure what the rule is there. Is it okay as long as we give credit to the person responsible for the work or do we need to obtain written permission? Speaking of which, the photo above is from www.flickr.com/photos/katiegail/1344714672, and it is the copyright of rakastajatar on Flickr. I got the idea to check Flickr for a safer photo to use because of Ms. Geffner's comment in my ActiveRain Blog.

In closing, I strongly advise you to pay close attention to Ms. Geffner’s 17 questions in her Inman News article. I won’t reprint them here because I wouldn’t want to use too much of her work or remove the incentive to visit her site. As I read them, I went over in my mind the times when I had encountered these different situations or at least considered them. I hope this helps you be a little better-prepared in case anything like this might come up as you blog.

Happy blogging!


Editor’s Note:
Robert Lockard is the Public Relations & Media Specialist with LuxuryRealEstate.com. I am Robert. I create all of Luxury Real Estate’s newsletters, write the editorials in LuxuryRealEstate.com Magazine and much more. I hope this helps. Feel free to contact me with your suggestions about the photo issue I mentioned.

By Robert Lockard

RISMedia’s article entitled “Where the Truth about Today’s Market Really Lies” continues to interest me. It begs the question: Are media sources being fair in their coverage of the current U.S. real-estate market or are they being overly negative? To answer this question, I suggest that there is a stigma against covering positive stories in the news. I hope that this will not offend members of the press, but I really do think that negativity is far too rampant in the news.

Feature stories, or “soft news,” as they’re often called in the industry, are often where you find positive stories on good people, places and trends. But the real “hard news” is where you find all of the problems in the world. When I was a reporter, I noticed that “hard news” stories were almost always more coveted and interesting to my fellow reporters than “soft news” stories. I think that is part of the reason why we don’t hear more stories about positive and unchanged real-estate markets, though sometimes we do find them buried in an article.

It is perfectly fair to raise concerns about current real-estate markets because this can lead to positive changes. I would simply like to suggest that reporters should not just “dig deeper” into stories, but also broaden their search to include a variety of voices, positive and negative, in stories. Burying quotes on positive aspects of the industry beneath negative statements doesn’t count. I can empathize with the difficulty in getting both sides of a story because of time restraints and other pressures. But simply focusing on the negative side, because that is more popular or interesting than covering the positive side, isn’t fair to readers, viewers or listeners. I hope to receive some interesting challenges and comments from this post. Hopefully, we can change the way luxury real estate and other markets are being portrayed in the media.


Editor’s Note:
Robert Lockard is the Public Relations & Media Specialist with LuxuryRealEstate.com. I am Robert. I create all of Luxury Real Estate’s newsletters, write the editorials in LuxuryRealEstate.com Magazine and much more.

By Robert Lockard

Quick, guess which of these two stories you’re more likely to read in the news: A family that dutifully makes its mortgage payments each month or a family that misses several payments and is unable to keep its home. Let’s face it, conflict is inherently dramatic and interesting. It grabs our attention and inspires exciting emotions in us that we sometimes don’t experience in regular life. With this in mind, I’d like to talk a bit about an article in RISMedia, entitled “Where the Truth about Today’s Market Really Lies.” This article discusses the media’s current habit of reporting negative real-estate news while missing many positive stories.

Let’s remember not to blame reporters or make hasty complaints against them. I used to be a reporter, actually, so I can share some of what I learned about people in this profession with you. Reporters have a limited amount of time to research and write their stories, they usually contact previously established sources and they zealously guard their independence and neutrality on issues. Let’s be honest, though. Everyone has a bias and opinion on issues they’ve studied and many they know little about but pretend to be experts on.

I’m just getting warmed up on this issue. I’ll hopefully dig far deeper into this complex and extremely important topic soon. Here’s hoping for a strong luxury real estate market in 2008.


Editor’s Note:
Robert Lockard is the Public Relations & Media Specialist with LuxuryRealEstate.com. I am Robert. I create all of Luxury Real Estate’s newsletters, write the editorials in LuxuryRealEstate.com Magazine and much more.