Luxury Real Estate

Gloria Nilson, REALTORS®, Real Living is pleased to announce that Dick Schlott, Chairman and CEO of Gloria Nilson, REALTORS®, Real Living and RLS, REALTORS®, Real Living, served as one of the panelists for RISMedia’s 15th Annual Power Broker Forum during the recent REALTORS® Conference & Expo in New Orleans.

“We assembled one of the finest panels we had ever seen at this year’s Power Broker Forum,” says RISMedia President & CEO John Featherston. “It is hard not to notice how much consumers want information. Now, as we move toward 2011, as an industry, we really have to figure out how to harness our knowledge and provide it in the best possible manner to consumers—that is what will bring clients back to you. This panel offered key strategies on moving your business ahead and bringing that information to the forefront.”

This year’s Power Broker Forum was held at the Morial Convention Center on Friday, November 5th from 2:30-4:00 p.m.

During the 90-minute session, panelists:

- Educated attendees about the importance of actionable real estate content, which they, in turn, can strategically insert into their individual offline, online and social media practices to increase profits now.

- Identified how to create relevant relationships with consumers.

- Identified how to use the “third screen”—the mobile Web—to better communicate and educate consumers.

In addition to Dick Schlott, a 40 year veteran of the real estate industry, other panelists included: Georgianna Finn, Broker/Owner, Coach Realtors; Todd Hetherington, CEO, Century 21 New Millennium; Peter F. Hunt, Chairman & CEO, Hunt Real Estate; Seth Kaplan, President, Mobile Real Estate ID; Ed Krafchow, Chairman, Better Homes and Gardens Mason-McDuffie Real Estate; Rei L. Mesa, President & CEO, Prudential Florida Realty; Bill Plattos, General Manager & EVP, First Team Real Estate; and Greg Rand, CEO, OwnAmerica.com.

For more information about the Power Broker Forum, visit www.rismedia.com/events.