Luxury Real Estate

By Robert Lockard

Thanks in large part to all of the wonderful contributors within the global Who’s Who in Luxury Real Estate network, the Luxury Real Estate Blog is making a tremendous ascent in its ranking on major search engines, including Google, Yahoo and MSN.

www.LuxuryRealEstate.com is the most-viewed luxury real estate Web site in the world and it comes up first on most searches for luxury properties, luxury homes and luxury real estate. But the Luxury Real Estate Blog is fairly new and we’re building it up to the heights of our main Web site. We owe much of our success to Jim Walberg, John Brian Losh and many other bloggers who consistently contribute their fun work

Like my personal written works, I take pride in the writing found on the Luxury Real Estate Blog. As this blog’s editor, I feel particularly responsible for its quality and success. So it pleases me to no end to add so much great content almost daily and to find more comments from our fantastic readers. I also like seeing our blog climb in popularity with a number of search terms.

I’ve thought a lot about how best to organize the information on the Luxury Real Estate Blog’s ranking in the big three search engines. I’ve finally decided to simply put the same search terms in each row for easy comparison purposes and to roughly put them in order, from highest to lowest, in terms of their placement on search engines.

The following search terms and rankings were recorded on the morning of Thursday, July 31, 2008, and they’ll surely change in the coming days and weeks. At least this will give us a good reference for future searches so we can see how they improve, hopefully.

By Jean-Yves Piton

I recently came across some remarkable facts about blogging. Did you know that, as of 2008, 70 million weblogs exist, about 120,000 new blogs are started each day or 1.4 new blogs are created every second, according to a report by David Sifry, founder and CEO of technorati.

Impressive, isn’t it? And blogging keeps on growing universally!

As a business professional, do yourself a favor: embrace this change rapidly.

Thanks to a recent analysis of the online behaviors of over 2 million worldwide candidates performed by comScore, Six Apart and Gawker Media, we discovered that bloggers are “significantly more likely to live in wealthier households, be younger and connect to the Web on high-speed connections. Blog readers also visit nearly twice as many Web pages as the Internet average, and they are more likely to shop online.”

Clearly, this fact alone should help you appreciate the importance of reaching out to this ever-growing target audience in order to grow your business.

Equally important, do not underestimate the power of this innovative tool as part of your online marketing strategy worldwide. Search-engine marketing is predominantly gaining ground vis-à-vis other forms of online marketing. As you blog, your blog entries will consistently appear in search engines like Google and Yahoo, resulting in higher search-engine rankings to be seen by virtually anyone around the world.

Needless to say, blogging is much cheaper than owning and maintaining a complete website, and represents the most inexpensive method to date to advertise your company's brand name and products on the Internet.


Editor’s Note:
Jean-Yves Piton is the Global Services Membership Manager for LuxuryRealEstate.com. He assists Bente Madtsen, the Director of Global Services, in expanding the LuxuryRealEstate.com brand into even more countries around the world. Blogs are amazing tools for gaining traffic, and their usefulness is probably just going to grow as bloggers refine their craft. Be mindful of some possible legal issues involved in blogging, but other than that, happy blogging! The photo of the blog apartment building is from www.flickr.com/photos/poagao/96805244 and it is the copyright of Poagao.

By Joey Pauley

We are pleased to announce LuxuryRealEstate.com has negotiated a monumental deal with LuxuryLifestyle.com that we are able to offer to you. The price is only $750 a year for an Enhanced Company Profile and 10 Enhanced Properties on LuxuryLifestyle.com. At Luxury Lifestyle’s normal rate, this would cost $10,500.

This offer is exclusively for members of Who’s Who in Luxury Real Estate.

Are your home sellers asking, “What are you doing to advertise my home?”

Are you looking for somewhere, in addition to LuxuryRealEstate.com, to advertise your exclusive properties online?

Do you want to advertise outside the real estate market?

Are you looking to supplement your link-building – an important aspect to Search Engine Optimization?

We have already seen positive results for existing members who have placed properties on LuxuryLifestyle.com for Search Engine Optimization. What are you waiting for?

Email me at jpauley at luxuryrealestate.com or call me at 206.838.2865 to receive over 90% off this great service.

LuxuryLifestyle.com is the largest, most comprehensive, and most exclusive direct-access register of luxury companies, products, and services anywhere on the Internet. They are highly selective of the products and services featured on their website. So selective, in fact, that they are only offering this deal to Luxury Real Estate members – the best luxury brokers in the world.


Editor’s Note:
As a Technical Account Manager with LuxuryRealEstate.com, Joey Pauley helps members with their Web and technology needs. He does a phenomenal job in all of his projects, as you can see by visiting the many websites he has helped design. This is a great opportunity that might have slipped by if you hadn’t checked the LuxuryRealEstate.com Blog. Aren’t you glad you did? Thanks for the great opportunity, Joey!

By Joey Pauley

I am a big proponent of Search Engine Optimization (SEO). I did not always believe in the power of SEO, but I have since seen the light and converted. After learning more about search-engine algorithms and having in-depth conversations with developers, I came to the conclusion my previous position was wrong. If I had not taken the time to learn, I would still be under the same delusion that SEO is just a farce. Now I know the secrets to high search rankings – but I am not going to tell you just yet.

Before I tell you the secret, you need to know why SEO is so important. The benefits are easy to understand, especially for us in the business of real estate. website optimization is the art of renting a piece of real estate on search engines. The more real estate or search terms you optimize, the more traffic you get, the more clients you have, the more homes you sell, the easier your retirement.

We optimize a number of our members’ sites for a monthly fee. Here is a snapshot of three anonymous websites in January 2008.

2,687 visitors, an increase of more than 800 visitors since last month.
8,862 visitors, an increase of almost 800 visitors since last month.
12,167 visitors, an increase of more than 2,000 visitors since last month.

Do you want more visitors to come to your site? Don’t make people search down the side streets of the Internet to find you. They may get lost on the way there. My new credo is "Location, Location, Optimization."


Editor’s Note:
As a Technical Account Manager with LuxuryRealEstate.com, Joey Pauley helps members with their Web and technology needs. And what, you might be asking, is this secret that Joey alluded to at the beginning of his blog entry? …I don’t know! How utterly delightful of him to leave us in such suspense, wanting to know more. Don’t worry, though. Joey has assured me that he will answer our questions in his blog entry next week – so stay tuned. If you simply can’t wait that long to know the secret to high search rankings, then you can contact Joey at JPauley@luxuryrealestate.com. I’m sure he’ll be happy to let you know.