Luxury Real Estate

By Robert Lockard

In the winter 2009 issue of LuxuryRealEstate.com Magazine (this link will start working in December 2008 when the magazine is published) I wrote an article entitled “Seeing Green: Living eco-friendly without sacrificing luxury.” In that article I mentioned a number of links and resources awaiting readers online. As promised, here they are! Check out the following Web sites for valuable information on what you can do today to start enjoying the benefits of “green” homes. In addition, I included links to the personal blogs/sites of the five Luxury Real Estate members and Eco-Brokers who I interviewed for this article. They were very helpful in the writing process and I’m sure you’ll find them to be extremely helpful in the home buying and selling process:

“Green” Organizations and Resources
www.buildinggreen.com: An independent publishing company focused on “green” building materials and methods.

www.builditgreen.org: A nonprofit dedicated to promoting “green” building in California by providing education, professional directories and more.

www.builtgreen.net: The Built Green™ logo signifies a property meets rigorous “green” standards. Based in Western Washington.

www.earthcrafthouse.com: Founded in 1999, EarthCraft House™ certifies new homes in Georgia, Alabama, South Carolina and Virginia as “green” based upon high standards.

www.greenhomeguide.org: Sponsored by the U.S. Green Building Council, this site offers a variety of resources for “greening” your home.

www.lowimpactliving.com: A tool for setting realistic goals based on your budget, location and other factors.

www.nahb.org: Formed in 1942, the National Association of Home Builders provides in-depth data on housing trends, including “green” homes.

www.southeastgreen.com: A user-friendly directory of businesses offering “green” products and services in the Southeast United States.

www.usgbc.org: Official site of the U.S. Green Building Council, a nonprofit composed of leaders from every sector of the building industry, which provides LEED™ standards for homes, businesses and more.



Blogs/Personal “Green” Sites:
www.cottenalston.com (Cotten Alston’s personal site)

www.roseannblacher.com (Roseann Blacher’s personal site)

http://maringreenrealestate.blogspot.com (Jonathan Marks’ blog, the only “green” blog in Marin County)

www.thebuckheadblog.com (Carson Matthews’ blog)

http://welcomehomegreen.typepad.com (Hannah Tai’s blog)

By Brian Langhorst

Who’s Who in Luxury Real Estate, a worldwide membership organization, publishes LuxuryRealEstate.com Magazine as an additional advertising opportunity for our invitation-only membership. This industry-leading magazine can be seen in over 40 countries around the world as well as in luxury service providers, storefronts, spas and boutiques throughout the United States. Our next issue will be for winter of 2009.

I highly recommend advertising in this dynamic marketing piece as an effective way to reach high-net-worth investors and buyers through both online and print advertising. We continue to see print advertising driving Web traffic!

The reservation deadline to advertise is: September 26th.

Materials are due by: October 1st.

Please contact me with any questions on how you can reach our high-net-worth audience through membership: BLanghorst (at) LuxuryRealEstate.com


Editor’s Note:
Brian Langhorst is LuxuryRealEstate.com’s Membership Manager. He meets members’ unique needs through the dynamic services LuxuryRealEstate.com provides. As the author of the “green” homes editorial and the City Spotlight on Nassau, Bahamas in the winter 2009 issue of LuxuryRealEstate.com Magazine, I can vouch for the quality of this publication. We publish the magazine in print and online to reach a broad audience. Don’t miss out!

By Brian Langhorst

I have heard many times over that print is dead, but this is false information! Whoever is saying this does not know the audience for luxury homes and their habits. Yes, people look to the Internet for information and, according to a National Association of REALTORS® survey, over 80% of home seekers are starting their search online for real estate.

The main question we should think about is how do they know where to look for real estate online? The answer is print!

I had a very interesting conversation yesterday with Victor Lund, co-Founder of the WAV Group. He said that the typical consumer segment of the luxury property market still looks through newspapers, magazines, and other print media for news and information. Customers need guidance and print provides this guidance to learn more about real-estate opportunities on the Internet. With a proper call to action this high-net-worth audience will be driven to your website through your print advertising campaign.

I look forward to your replies. Let me know how we can help you create targeted print ads to drive more traffic to your website.


Editor’s Note:
Brian Langhorst is LuxuryRealEstate.com’s Membership Manager. He meets members’ unique needs through the dynamic services LuxuryRealEstate.com provides. Victor Lund was so kind and helpful when he came to the Luxury Real Estate headquarters here in Seattle. He had a lot to share about our Web site, which is the most-viewed luxury real estate site in the world, and many other topics like the one Brian just discussed. It’s always nice to meet nice geniuses and well-grounded visionaries. The photo above is from www.flickr.com/photos/joebeone/2528716096 and it is the copyright of joebeone.

By Courtney Jackson

Make sure to check out our latest Wall Street Journal ad. It hit newsstands on Friday, Aug. 1, 2008! If you weren't able to pick up a copy you can view it online.

Editor’s Note:
Courtney Jackson is the Print Director for LuxuryRealEstate.com. She works closely with The Wall Street Journal, Unique Homes and a variety of other publications to help luxury brokers gain domestic and international exposure for their properties. Print and online advertising go great together. They both have certain weaknesses and strengths that can be overcome by using both in moderation. Keep taking advantage of this great offer through LuxuryRealEstate.com!

By Courtney Jackson

The summer 2008 issue of LuxuryRealEstate.com Magazine was just released. Be sure to pick up a copy or view it online.

Editor’s Note:
Courtney Jackson is the Print Director for LuxuryRealEstate.com. She works closely with The Wall Street Journal, Unique Homes and a variety of other publications to help luxury brokers gain domestic and international exposure for their properties. It’s funny, but I just read in another website, called Asiaing.com, that LuxuryRealEstate.com Magazine came out today. Very cool!

By Janice Ridge

Don’t miss the opportunity to advertise in the August 1 issue of The Wall Street Journal! Here’s what other LuxuryRealEstate.com members are saying about the results from advertising in the Journal:

I received two calls from my ad in Luxury Real Estate’s June 27th Wall Street Journal ad. They were both within one week of when the ad ran. One from Arizona and one from Northern California. Both are genuinely interested and are planning to come down to visit.
Trudy Stambook, Centre City Properties
San Diego, CA

Editor’s Note:
As the Director of Membership at LuxuryRealEstate.com, and herself a licensed REALTOR®, Janice Ridge is devoted to coordinating the efforts of all of the LuxuryRealEstate.com Membership and Account Managers, so that each of our members is given superior service. Print is definitely not dead, and it’s actually a very useful way to reach target audiences. Plus, every Wall Street Journal ad we run is also posted online so it’s doubly useful. Check it out!

By Brian Langhorst

The luxury real estate market place is filled with various companies with very strong branding messages for the corporation. What are you as an agent doing to stand out from the other competing agents in your own company?

Editor’s Note:
Brian Langhorst is LuxuryRealEstate.com’s Membership Manager. He meets members’ unique needs through the dynamic services LuxuryRealEstate.com provides. Short and sweet – just the way I like blog entries! LuxuryRealEstate.com can help you stand out with print and online advertisements in The Wall Street Journal, LuxuryRealEstate.com Magazine and more. The above picture is from www.flickr.com/photos/vieuxbandit/499540173 and is the copyright of vieux bandit.

By Courtney Jackson

Our latest ad in The Wall Street Journal hit newsstands today. If you aren't able to pick up a copy of this issue, you can view the ad in color at www.luxuryrealestate.com/wsj.

Editor’s Note:
Courtney Jackson is the Print Director for LuxuryRealEstate.com. She works closely with The Wall Street Journal, Unique Homes and a variety of other publications to help luxury brokers gain domestic and international exposure for their properties. Don’t forget to advertise in print as well as online. Publications like The Wall Street Journal are great for reaching specific audiences as well as online readers. Check it out!

By Brian Langhorst

You may have noticed that LuxuryRealEstate.com Magazine can now be viewed over the Internet, digitally. Our company did this for a few reasons: to increase distribution of the magazine and listings of our members, and to increase distribution in a manner that reduces printing and paper use, thus reducing our carbon footprint and environmental impact.

I recently learned that our distinguished Luxury Real Estate member, Jenny Pruitt & Associates in Atlanta, Georgia and surrounding area, took their magazine The Atlanta Collection digital as well.

We will be more than happy to speak with you and your print team about what is necessary to do this. Please feel free to contact me at blanghorst at LuxuryRealEstate.com to learn more.


Editor’s Note:
Brian Langhorst is LuxuryRealEstate.com’s Membership Manager. He meets members’ unique needs through the dynamic services LuxuryRealEstate.com provides. Reduce, reuse and recycle. Growing up in Washington state, those words were often impressed upon me. I’m all for being good stewards over the land we possess. Being able to reach an even broader audience than would be possible through traditional paper media is an added benefit of conserving resources. Excellent point, Brian! The cover of The Atlanta Collection is from Pruitt Pulse, an awesome real-estate blog.

By Robert Lockard

I just have a quick thought to share today. I wish I had more time to write more about this topic, but I’ll just do the best I can in a short space. I read a wonderfully informative Inman News article today entitled “Media create foreclosure hysteria.” As you can tell by the headline, this article is trying to explain what various media sources are currently saying and not saying to make our current real-estate troubles seem even worse than they actually are.

Perhaps there is not a concerted effort to cause a panic by inflating numbers. Maybe the reporters who are striving to meet their deadlines and report this important story to their readers simply don’t have enough time to fully analyze all the facts they’re reporting. Whatever the case is, author Bernice Ross points out some excellent facts in her article that have failed to be reported correctly or been lost in the editing process.

I especially like how she ends her article. She says, ”The question I would like answered: Why isn’t this positive news being reported elsewhere?” Now that’s a good question. This question has been raised many times and the answer is often simply that news distributors are in the business of selling news to readers and viewers and so they want to make their stories eye-grabbing and ear-catching. A story about foreclosure rates increasing slightly isn’t big news unless it’s spiced up a bit.

Ross points out that there’s plenty of good news happening in a variety of markets. I try to get the word out about these stories by publishing a weekly newsletter called the Week in Review with Who’s Who in Luxury Real Estate members’ positive news stories. I also try to keep the LuxuryRealEstate.com Blog filled with great content from our members and employees.


Editor’s Note:
Robert Lockard is the Public Relations & Media Specialist with LuxuryRealEstate.com. I am Robert. I create all of Luxury Real Estate’s newsletters, write the editorials in LuxuryRealEstate.com Magazine and much more. Feel free to share your thoughts on what we can do to share the good news happening in our markets.