Luxury Real Estate

Courtesy of Carl Peralta of 77 Great Estates

MTV Networks International (MTVNI) today announced that The Black Eyed Peas, Lady Gaga, Metro Station and Esmée Denters will perform at the Isle of MTV music event in Malta on July 8. The artists will play in a free live concert on the Granaries in Floriana in front of a crowd expected to top 50,000.

“We are thrilled to be announcing a world class line up for what promises to once again be one of the summer’s must-see musical events. The Isle of MTV Malta is unique in offering young people across Europe an exclusive opportunity to experience some of the world’s best new and established artists in the sunshine of Malta,” said Jules Robinson, SVP, Viacom Brand Solutions International.

“This event has become a vital annual destination for music lovers from across Europe and we are delighted to be a part of it now for the third year running. For MTV, it’s a great opportunity to work with Malta in producing a stunning event in such beautiful surroundings and on a holiday island location.”

MTV will broadcast in an hour-long live special airing across MTV’s pan-European network in September. The Parliamentary Secretary for Tourism, Mario de Marco, said that Malta was proud that for the third time running, the islands would host such a high-profile musical event.

“We invite music lovers from all over Europe to come and experience what Malta is all about: music, fun, sun, sea, history and so much more. We look forward to welcoming you, as we’re sure that once again, we will be offering an experience which is hard to forget.”

He said that in July 2006, there were 34,000 aged up to 24 who visited Malta, but that had increased to 42,000 in 2007, when the first concert was held in Malta, and 46,000 last year.

Malta Tourism Authority CEO Josef Formosa Gauci said that the MTA would be promoting the event and offering packages which include flight, accommodation and tickets to the Malta Music Weekend which will cover July 3-8.

The Black Eyed Peas are one of the world’s most successful recording artists, gaining global recognition for their breakout album, Elephunk and the singles ‘Where is the Love?’ and ‘Shut Up’ and the subsequent triple platinum album, Monkey Business which sold more than nine million copies worldwide and spawned the Grammy Award-winning singles, ‘Don’t Phunk With My Heart’ and ‘My Humps’.

In Malta, they will perform tracks from their fifth studio album, ‘The E.N.D’, due for release in June and including the single, ‘Boom Boom Pow’.

Lady Gaga is making a welcome return to Isle of MTV Malta after rave reviews for her performance at last year’s event. She hit the big time earlier this year with her number 1 hit singles ‘Just Dance’ and ‘Poker Face’.

At just 22, Lady Gaga made a name for herself on New York’s Lower East Side club scene with the infectious dance-pop party song ‘Beautiful Dirty Rich,’ and wild, theatrical, and often tongue-in-cheek shock art performances. She wrote the lyrics and melodies on her current album, ‘The Fame,’ an infectious mix of two parts dance-pop, one part electro-pop, and one part rock.

An Internet phenomenon and now an MTV ‘Push’ breakthrough artist, Metro Station, are bringing their energetic electronic dance-pop to Malta. The LA band formed as 17 year-olds back in 2006 and their first single, “Shake It”, has already become a Top 10 hit across Europe. Metro Station released their self-titled debut album in Europe in March 2009 and continue to build on their multi-platinum success back in the US.

Dutch singer-songwriter Esmée Denters is undoubtedly on her way to musical stardom. Signed to Justin Timberlake’s Tennman Records, the 20 year-old started out posting videos of herself singing on YouTube and now can count some of the best-known songwriters and producers amongst her collaborators, as well as writing songs with Timberlake himself. She brings her edgy, soulful pop-R&B sound to Malta, including her first single ‘Outta Here’, a hybrid of urban beats, pop lyrics and rock attitude.

By Dr. Carl Peralta

MTV has yet again chosen Malta as one of the destinations for its summer concerts. This year’s concert was held five minutes away from the 77 Great Estates office in Valletta.

International music artists, including Enrique Iglesias, Lady GaGa, One Republic, The Kooks and N.E.R.D., rocked thousands of foreigners who flew over for this amazing concert in the middle of the Mediterranean.

The artists fell in love with Malta’s sun-drenched island and we are sure LuxuryRealEstate.com’s clients will enjoy Malta, too. We will be more than happy to assist LuxuryRealEstate.com clients to purchase/lease a property in Malta. For more information about the event, please visit: http://isleofmtv.mtv.co.uk/.


Editor’s Note:
Dr. Carl Peralta founded 77 Great Estates in 2003. Business being his chief interest, Dr. Peralta has successfully co-organized many large-scale entertainment events since 1995. Events like this are great for bringing international attention to luxury hotspots. The celebrities at this concert, and I’m sure many of the fans, have received a taste for the beautiful island of Malta, and I hope that this will provide some excellent incentives for them to return. Feel free to share your positive events like this in the LuxuryRealEstate.com Blog.