Luxury Real Estate

By Brian Langhorst

Each year some of the best tennis players in the region and country come to the Seattle Tennis Club on the shores of Lake Washington for the 118th Washington State Open.

John Brian Losh and the Ewing & Clark – Our Distinctive Home Shop team have been one of the headline sponsors for this notable event for over 10 years. Jane Powers, Betsy Losh and John Brian Losh all very much enjoy being a part of the Seattle and Madison Park communities. Together, they sponsor several key events throughout the year.

Editor’s Note:
Brian Langhorst is LuxuryRealEstate.com’s Membership Manager. He meets members’ unique needs through the dynamic services LuxuryRealEstate.com provides. There are so many positive events like this going on and I’m pleased to hear about all of them. Philanthropy should be an important part of every business that hopes to succeed. People recognize true kindness when they see it and I think it builds trust just as much trust and goodwill as successful track records and financial performance. Be sure to show how much you care!

By Robert Lockard

Thanks in large part to all of the wonderful contributors within the global Who’s Who in Luxury Real Estate network, the Luxury Real Estate Blog is making a tremendous ascent in its ranking on major search engines, including Google, Yahoo and MSN.

www.LuxuryRealEstate.com is the most-viewed luxury real estate Web site in the world and it comes up first on most searches for luxury properties, luxury homes and luxury real estate. But the Luxury Real Estate Blog is fairly new and we’re building it up to the heights of our main Web site. We owe much of our success to Jim Walberg, John Brian Losh and many other bloggers who consistently contribute their fun work

Like my personal written works, I take pride in the writing found on the Luxury Real Estate Blog. As this blog’s editor, I feel particularly responsible for its quality and success. So it pleases me to no end to add so much great content almost daily and to find more comments from our fantastic readers. I also like seeing our blog climb in popularity with a number of search terms.

I’ve thought a lot about how best to organize the information on the Luxury Real Estate Blog’s ranking in the big three search engines. I’ve finally decided to simply put the same search terms in each row for easy comparison purposes and to roughly put them in order, from highest to lowest, in terms of their placement on search engines.

The following search terms and rankings were recorded on the morning of Thursday, July 31, 2008, and they’ll surely change in the coming days and weeks. At least this will give us a good reference for future searches so we can see how they improve, hopefully.

By Robert Lockard

I hope this doesn’t sound too prideful, but I really like what I write. And I do a lot of writing as the Public Relations & Media Specialist for LuxuryRealEstate.com.

While my blogs on ActiveRain and the LuxuryRealEstate.com Blog are sometimes quickly written and they don’t have the benefit of as much outside editing as I usually receive for my other work, I think they give you a taste of my writing skill and style.

My mind is constantly working before, during and after the writing process. I think about what is interesting about the story I am currently writing about. I ponder why my target readers would bother to read what I’ve written. I try to decide which points are most important and how best to convey them. I only have a limited amount of time to create my news releases, newsletters, magazine articles and other works, so I need to make quick decisions.

For the Week in Review newsletter I create each week, I receive a lot of news releases from members of the LuxuryRealEstate.com network. I am very grateful for that fact because it helps me keep our newsletters filled with great material. Many of the stories I receive are really interesting while others are about new employees, anniversaries and other topics that don’t seem too interesting at first. However, once I go through a news story, I can usually find something remarkable in it and I usually rewrite the headline so it’s much more eye-catching.

With these thoughts in mind, I’d like to talk about my recent experience writing a news release on a seemingly average topic: a Ewing & Clark, Inc. broker celebrating her 20^th anniversary. I don’t mean that the broker, Jane Powers, is average; I’m just saying that I’ve read many stories similar to hers. As I approached this story I tried to remember that this is an important moment for her, and she has many great stories to tell after 20 successful years in the Seattle luxury market.

So I sat down to write about her story. Many times when I write I have a sudden inspiration that I know did not come from me. This time was no different. I suddenly had a thought that I should look up remarkable events that occurred in July 1988, when Powers started with her company. As it turned out, I discovered that a little movie called “Die Hard” debuted in theaters the same day that Powers began working at Ewing & Clark.

I was ecstatic by the creative opportunities opened up by this coincidence.

I am a big movie buff and I couldn’t pass up this chance to add some really unique flavor to Powers’ story. So that’s exactly what I did. You can see the final product here. I wrote the first and second-to-last paragraphs first and then worked on the rest of it. I had a blast writing this story.

I got butterflies of nervous excitement when I showed it to Powers herself for approval. Luckily, she liked my take on her story and I got to distribute it through my usual PR sources.

I believe any story can be interesting to read. I could have written Powers’ news release in a really boring, run-of-the-mill way, but I found that little something special that turned it into a great story. I hope that you can find the greatness in your stories and, as long as you’re a LuxuryRealEstate.com member, I’d love to post them in the Week in Review!


Editor’s Note:
Robert Lockard is the Public Relations & Media Specialist with LuxuryRealEstate.com. I am Robert. I create all of Luxury Real Estate’s newsletters, write the editorials in LuxuryRealEstate.com Magazine and much more. By the way, John Brian Losh is the Chairman/CEO of Ewing & Clark, which is a member of the Luxury Real Estate Board of Regents. The copy of the “Die Hard” movie poster is from www.flickr.com/photos/nickslidepics/442646618 and it is the copyright of Nick Slide.

By Robert Lockard

On Friday, June 13, 2008, Ewing & Clark, Inc. closed on the sale of a Lake Washington waterfront home in Seattle for $13,300,000, marking the second-highest Seattle real-estate sale in the past eight years. John Brian Losh, Betsy Terry and Jane Powers were the listing agents of the property. This home includes 6,000 square feet of living space, a tennis court and boathouse on a 20,000-square-foot lot with 146 feet of shoreline.

In February, they closed on a home at 1620 Washington Blvd. on Lake Washington for $15,800,000. These are the second- and third-highest sales in Seattle history and the two highest sales in Seattle in eight years. Congratulations!


Editor’s Note:
Robert Lockard is the Public Relations & Media Specialist with LuxuryRealEstate.com. I am Robert. I create all of Luxury Real Estate’s newsletters, write the editorials in LuxuryRealEstate.com Magazine and much more. Ewing & Clark is a member of the Board of Regents.

By Robert Lockard

As a follow-up to my last blog entry, I’d like to report on the interview LuxuryRealEstate.com Publisher/CEO John Brian Losh enjoyed on Lakefront Radio on Friday, June 20, 2008. It went very well, and I have to give a lot of credit to hosts Mary Thompson, Chuck Thompson and Lee Kantor for asking great questions and being a lot of fun on air. They sound like they really enjoy their work.

You can listen to the full 38-minute radio show online.

Mr. Losh discussed the recent sale of Donald Trump’s $100 million estate and some other great news items. He also went into great detail about LuxuryRealEstate.com, the most-viewed luxury real estate website in the world, and several aspects of the Who’s Who in Luxury Real Estate network, including membership requirements. He specifically focused on Atlanta, naming Harry Norman, Realtors, the Board of Regents member in Atlanta, and Jenny Pruitt & Associates, REALTORS® as two prominent members in the area.

As I mentioned earlier, I was really impressed by Lakefront Radio hosts Mary, Chuck and Lee. They were all so easygoing and patient in their approach at the microphone, something I found very refreshing in talk radio. Some shows sound like the speakers are constantly interrupting each other, but these hosts found a great balance in their style. Great job!

Mr. Losh said that some of the finest luxury locations in the world are in South America and East Europe. He also mentioned that his favorite city in the world is Venice, Italy because it’s so quiet, with no cars or motorbikes to disrupt the peace. His favorite city in the United States (besides his hometown of Seattle, of course) is Carmel, Calif., near Pebble Beach, because it’s “popular, but not too popular” and very relaxing.

All in all, it was a great radio show. I hope you’ll enjoy listening to it if you have the time. Be sure to check it out every Friday because the hosts are dedicated to talking about positive real-estate news that can sometimes fall by the way when large media outlets focus so much on negative news. Truly an admirable endeavor!


Editor’s Note:
Robert Lockard is the Public Relations & Media Specialist with LuxuryRealEstate.com. I am Robert. I create all of Luxury Real Estate’s newsletters, write the editorials in LuxuryRealEstate.com Magazine and much more. Be sure to visit the Lakefront Radio website to hear the whole program. It was very nice.

By Robert Lockard

I have some fun news to share about John Brian Losh, Publisher/CEO of LuxuryRealEstate.com and Broker/CEO of Ewing & Clark, Inc., Seattle's oldest real-estate brokerage.

Mr. Losh will appear on Lakefront Radio, an Atlanta radio show on Friday, June 20, 2008. He will discuss the luxury real estate market and high-tech trends with hosts Mary Thompson, Chuck Thompson and Lee Kantor.

The radio show is scheduled to begin at 9 a.m. Pacific Time. You can listen to the show live by visiting the Lakefront Radio website. That will be great. I’m sure Mr. Losh will have some great insights to share.

In addition to this radio show, Mr. Losh also appeared in the April/May issue of Unique Homes magazine. He was the focus of Ken Weingartner’s “Unique Personalities” section. Nick Antonicello, Director of Sales at Unique Homes, gave Mr. Losh a copy of that magazine issue at the 13th Annual Luxury Real Estate Spring Retreat this past April.


Editor’s Note:
Robert Lockard is the Public Relations & Media Specialist with LuxuryRealEstate.com. I am Robert. I create all of Luxury Real Estate’s newsletters, write the editorials in LuxuryRealEstate.com Magazine and much more. This is very exciting stuff. I can’t wait to listen to this radio show tomorrow.

By Meghan Barry

John Brian Losh and John Casey Losh traveled to Jackson Hole, Wyoming last week to visit longtime Who’s Who in Luxury Real Estate member and new Board of Regents member, Real Estate of Jackson Hole. The weather was unseasonably chilly, with some snowflakes in the air on the 10th of June. Brian had a chance to meet with the sales staff, have a great discussion about the thriving real-estate market in Jackson Hole and share some words of wisdom.

Pictured are Chris Johnston, Chairman & CEO; Bob Graham, President/Associate Broker; John Brian Losh and Ray Elser, Responsible Broker.


Editor’s Note:
Meghan Barry is the Executive Vice President of LuxuryRealEstate.com. She works closely with CEO/Publisher John Brian Losh to organize a variety of Luxury Real Estate programs, events and services. Mr. Losh does a whole lot of traveling, going all the way to Italy to visit members over there and to many other locations around the world. Maybe he’ll come visit your neighborhood next.

By Robert Lockard

Check out this great article I recently read in the Arizona Daily Star, entitled “Home, art inside are both for sale.” I think the sellers in this article are onto something pretty smart by joining forces with a local art museum to sell their property.

Author Christie Smythe points out that showing art in a home can be beneficial for both the artists and the home sellers. Beautiful paintings, sculptures and other pieces of art can add something special to a home that makes it more memorable to potential buyers. Plus, the artists receive exposure to new viewers and their works of art are sold with the house.

This takes home staging to a whole new level. Ordinarily, a staged home isn’t sold in the condition in which it is first shown to buyers. But in this case, all of the art will stay with the house when it is purchased. That’s a pretty novel idea, I think. This is a smart solution because both art and real-estate markets in many parts of the United States are falling on hard times at the moment. Perhaps by joining forces, these two industries can prove that the whole is greater than the sum of its parts.

The photo above is courtesy of Ilya Estate Photography.

Barbara Stahura, a talented freelance writer, brought this article to my attention. She recently interviewed John Brian Losh, the CEO/Publisher of LuxuryRealEstate.com, for an article she’s writing on “green” luxury homes for an upcoming issue of Steinway & Sons Magazine.


Editor’s Note:
Robert Lockard is the Public Relations & Media Specialist with LuxuryRealEstate.com. I am Robert. I create all of Luxury Real Estate’s newsletters, write the editorials in LuxuryRealEstate.com Magazine and much more. What do you think about this creative idea? What are some other ways brokers and agents can attract luxury real estate buyers in tough markets?

By John Brian Losh

I am traveling in Italy this week visiting friends and members of the Who's Who in Luxury Real Estate network. Tuesday, May 20th I visited the historic town Anghiari in Tuscany, where I met with my friends Riccardo and Marta Romolini of Romolini International Real Estate. The Romolini office, which they are beginning to remodel, is located in the heart of Medieval Anghiari. I am proud that they represent our network in Tuscany and I encourage anyone remotely close by to visit their beautiful town. They are currently representing many fine properties, including a gorgeous €5,500,000 Tuscan Vineyard Manor in Arezzo.

I also met with my long time friends and industry contacts Giorgio and Benedetta Viganò of Giogrio Viganó Real Estate Consultants in Milan today. From my meetings so far I can say the Italian luxury real estate market is holding strong and the properties are moving. And what marvelous properties they are. It is the perfect time of year to visit Italy, and I encourage you to take some time to do so.


Editor’s Note:
John Brian Losh is the CEO/Publisher of LuxuryRealEstate.com and the President, CEO and Broker of Ewing & Clark, Inc. in Seattle. He tirelessly trots the globe meeting with members of LuxuryRealEstate.com and getting the scoop on industry trends. Mr. Losh will be traveling around Europe for the next two weeks, meeting with many luxury luminaries. I’m excited to hear more about his experiences there. The photo above of Anghiari, Italy is from the following Web address: www.lestabbielle.com/anghiari-italy.html.

By Staci Colville

I wanted to write today first about the buzz of our Spring Retreat in San Diego and, second, about a breakout session that was a true Oprah AH HA moment for me.

First, the conference. WOW… what a great success! As a LuxuryRealEstate.com Account Manager and a first-time conference attendee, I was most excited to get to meet our wonderful members face to face, hear about your markets, brainstorm and see what I can do to help. My expectations were surpassed and I must say I am still having post-conference blues. What a wonderful way to start my day to see all your smiling and energetic faces, willing to share and learn and laugh. It was truly one of the top 5 events of my life.

What impressed me the most was the positive energy that flowed throughout the conference. The constant theme was “the glass is half full.” Yes, we might be in a difficult market, but there was no gloom or doom. It was all about “What can we do to better ourselves in a tough time?” Love it!

I truly felt like we were a worldwide network, holding hands globally and saying we are all in this together and we are all here to help. The strategies and ideas I gained as an Account Manager were invaluable.

All I can say to my dear members who were unable to attend is: You missed it and we missed you!

My AH HA moment came in a fabulous breakout session, led by the President and CEO of Burgdorff, Realtors ERA, Patricia Hoferkamp. She was also joined by Wayne Markovich, Burgdorff’s Senior Vice President and Director of Marketing, and my new, dear friend, Karen Foley, Burgdorff's Marketing Manager.

Patricia’s breakout session was entitled “A Culture of Service: Creating a Real Estate Experience” and it was VERY well-received at the conference. The one statement she made that really stuck out in my mind and that I have now posted on my desk is, “No one cares how much you know until they know how much you care.” These words have inspired me to be a better Account Manager, mother and friend. It was truly one of the highlights of the conference for me and, in my humble opinion, her presentation is book-worthy. Simply fabulous, Patricia… Nice shot!

I bet many of you that didn’t attend the conference are wondering about my reference to this mantra, Nice Shot. Our lustrous leader and founder John Brian Losh spoke of his golf game with friends and how he was perhaps not the next Tiger Woods. He pointed out that even though he may not be the best golfer, it sure made him feel good to hear the words “Nice shot!” after he preformed well. We all deserve to hear those words and perhaps should say them much more often. To all of our members who attended and contributed to the best and most energetic conference we have had, the pleasure was mine in meeting you all and… NICE SHOT!


Editor’s Note:
Staci Colville is an Account Manager with LuxuryRealEstate.com. She helps members take advantage of the various services of LuxuryRealEstate.com. I enjoy hearing positive messages because if all we hear are negative ones then we can easily forget all of the good that is happening around us. I’m so pleased that Patricia Hoferkamp’s presentation was well-received and effective. Let us all show how much we care and who we truly are when challenges come.