Luxury Real Estate

By Robert Lockard

“Photography is not about cameras, gadgets and gismos. Photography is about photographers. A camera didn't make a great picture any more than a typewriter wrote a great novel.”

So says Ilya Moshenskiy, the Principal Photographer of Ilya’s Photography in Washington state. I love that quote because, as a writer, I can definitely relate to his point about great works being written by people and not by keyboards or computers.

Ilya is an amazing photographer in a variety of fields, including luxury homes, weddings, events and cuisine. He has been the Official Photographer of the past nine Luxury Real Estate conferences and he always produces the finest photographic masterpieces. Just ask Jim Walberg, a LuxuryRealEstate.com member in the Caribbean.

Check out these amazing photos that Ilya took at this year’s Seafair, Seattle’s big summer festival.

To see more of Ilya’s photos from Seafair 2008, click here!

I’ll end with one more quote from Ilya. He uses only the finest photographic tools in his work, but he also notes, “It doesn’t matter what kind of camera you are shooting with; the real issue is who is behind the camera. Great photography requires perfect lighting and composition. It will always be a human behind the viewfinder. High-end photography demands exceptional skill and not every photographer is up to the task.”

Ilya certainly is up to the task. Contact him at ilya at ilyaestate.com or 425.883.2246 today!


Editor’s Note:
Robert Lockard is the Public Relations & Media Specialist with LuxuryRealEstate.com. I am Robert. I create all of Luxury Real Estate’s newsletters, write the editorials in LuxuryRealEstate.com Magazine and much more. All of the photos above are the copyright of Ilya’s Photography.

By Janice Ridge

There are studies that indicate that both buyers and their agents are attracted to online listings that include photos. In fact, when I am searching MLS for a property for a client, I won’t even look at a listing that doesn’t have photos! And I am a real-estate professional! Truth is, most MLS photos are not that good. That’s why most real estate professionals go directly to the agent’s website to see better photos. I imagine the online consumer does, too.

In general, you would think that with the huge marketing opportunity of presenting photos online the quality would be better, but it isn’t. At LuxuryRealEstate.com, we are committed to making our photos stand out. I think we do a great job, don’t you?

But what I want to know is this: Does anyone know of any studies that show that videos on the Internet help to sell real estate? Is this something in which LuxuryRealEstate.com should invest for our members’ listings? Or are you as happy as I am with the quality of the online photos on LuxuryRealEstate.com?


Editor’s Note:
As the Director of Membership & Relocation at LuxuryRealEstate.com, and herself a licensed REALTOR®, Janice Ridge is devoted to coordinating the efforts of all of the LuxuryRealEstate.com membership and Account Managers, so that each of our members is given superior service. Photos are essential for advertising luxury homes for sale, whether in print or online media. I can’t think of a better photographer than Ilya Moshenskiy, the Principal Photographer of Ilya’s Photography. He is one of the finest luxury photographers in the business, and he can bring out the most amazing qualities in your homes. Jim Walberg recently gave some wonderful praise for Ilya’s fine photography. The photo above is an example of Ilya’s work and it is copyright of Ilya’s Photography.

By Jim Walberg

From his blog: Caribbean Real Estate Photos Instantly Take You There Wherever Your Computer Is!

Ilya Moshensky is one of the finest real-estate photographers that I have met!

I first met Ilya at the Luxury Real Estate conference in Del Mar, Calif. several months ago. He seemed to be everywhere during the conference taking photos of the participants and various events. I final asked one of the Luxury Real Estate staff people who was this guy! She smiled and said that he is the finest photographer they had found for capturing the essence of luxury real estate homes and estates. I began some homework after the conference to see some examples of this work since we always need a top photographer’s services for the luxury properties we represent - both in the Caribbean and the San Francisco Bay Area. Boy, was I impressed with what I discovered.

My experience is that Ilya’s Photography sets one of the highest standards for quality in the industry with over 30 years of experience. Ilya is the principal photographer of Ilya’s Photography, and he has enjoyed a lifelong passion his work with the camera. His reputation for excellence has spread both in the U.S. and internationally. Ilya has shot luxury estates in France, Spain, Switzerland, Costa Rica, Miami, Chicago, the Seattle area, plus many other locations in the States and the world. After checking out his work, my next question was, “How much does this type of quality photography cost for shooting a luxury home or estate?” Well, I discovered that he has VERY competitive rates that are negotiated flat-rate prices for any project. He is even willing to offer long-term budgeted photo-shoot contracts. His flat-rate policy is greatly appreciated within our industry because it is THE rate no matter how much time it takes to complete the project. Again, I don’t think you will find a better value for your marketing dollar if you decide on Ilya’s photo services.

In further discussions with the staff at Luxury Real Estate their consensus was that Ilya consistently produces quality work and can make a home or an estate look amazing. They said he has the ability to capture on digital film the best aspects of the luxury property. As promised, I am always on the look out for the best professional services I can find, whether it is a photographer or a painter. It takes a “village” to sell and buy a home - from the preparation of the marketing program to the signing of the closing documents, hiring a professional real-estate company is critical. Until next time….fair winds!


Editor’s Note:
Jim Walberg is the co-Broker/Owner of The Bay Area Team, the most-successful team at Keller Williams Realty-Danville. He is also a member of the global LuxuryRealEstate.com network. Jim is an experienced blogger, as you can see by visiting his blog, Caribbean Islands Realty. Feel free to submit your blog entries and comments to the LuxuryRealEstate.com Blog. Also, you can contact Ilya Moshenskiy to take advantage of his amazing photographic services at ilya at ilyaphoto.com. I highly recommend him, as well.

By Robert Lockard

After taking more than 400 fabulous photos at the 6th Annual Luxury Real Estate Spring Retreat in April, Ilya Moshenskiy, the Principal Photographer of Ilya Estate Photography, is showing off his versatile talents in another field. On the left is a recent photo he took at Salty’s Seafood Restaurant in Seattle. The dessert is called the Ooey Gooey Ice Cream Sandwich.

It’s quite amazing that, in addition to his talents as a real-estate photographer, Ilya is also able to take world-class photos of gourmet food. To take advantage of Ilya’s expert services, contact him at ilya at ilyaestate.com.


Editor’s Note:
Robert Lockard is the Public Relations & Media Specialist with LuxuryRealEstate.com. I am Robert. I create all of LuxuryRealEstate.com’s newsletters, write the editorials in LuxuryRealEstate.com Magazine and much more. You can see all of Ilya’s photos of the 6th Annual Spring Retreat here.

By Jean-Yves Piton

Are you presently intensifying your global promotional and advertising campaigns regarding your most-prestigious properties to ensure your presence amongst the upper-class segment?

Despite a weakening global economy, wealthy investors and property buyers are not affected by slowdowns and market volatility. As communicated in the recent IBNLive.com/CNN video “Despite weak economy, super rich continue to splurge,” the wealthy clientele “doesn’t usually look at the price tag, despite what's happening to the global economy” while making purchasing decisions.

While planning your upcoming sales and marketing strategies/initiatives, keep in mind that promoting and showcasing your luxury properties in the best light possible will provide you with a much higher level of success to reach out to this niche market. Equally important, your wealthy international client might be aware of Who’s Who in Luxury Real Estate (LuxuryRealEstate.com) and looking to indulge himself/herself with a one-of-a-kind property.


Editor’s Note:
Jean-Yves Piton is the Global Services Membership Manager for LuxuryRealEstate.com. He assists Bente Madtsen, the Director of Global Services, in expanding the LuxuryRealEstate.com brand into even more countries around the world. One good idea for marketing your luxury properties is to have great photos that showcase their impressive features. Ilya’s Photography, the official photographer of the 6^th Annual Luxury Real Estate Spring Retreat, is an excellent resource for you, and I highly recommend him.

By Allyson Metters

We have all seen listings on the MLS with photos that are less than flattering. Some photos I have seen make me question: a) what the real-estate agents could possibly have been thinking, and b) what in the world they are trying to sell. In today’s market – particularly the luxury market – presentation is so important. In fact, its importance can hardly be overstated. After all, with more than 80 percent of buyers starting their home search online, agents and sellers need to get the best photos possible to remain competitive and attract buyers.

Connecticut agent Athol Kay has a popular blog dedicated to bad MLS photos. Kay says his purpose is to “rid the world of bad real estate photos that ultimately cost unsuspecting sellers money,” and he has developed quite a following. Take a look when you are in need of some entertainment. And remember that a picture is worth a thousand words …and maybe a million dollars.


Editor’s Note:
Allyson Metters is the Relocation Manager for LuxuryRealEstate.com. She helps people who are moving to find a perfect broker to meet their needs in their new area. Athol Kay’s blog is very funny, and I highly recommend it, as well. It’s a good reminder of what not to do. I tend to live by the old adage, “If you don’t have anything nice to say, don’t say anything at all.” However, sometimes it can be better to point out serious flaws, instead of letting people make the same mistake time after time. By the way, if you want to have only amazing pictures of your properties, visit Ilya Estate Photography, the official photographer of Luxury Real Estate conferences. He’s very good!