Luxury Real Estate

By Brian Langhorst

As many of you know, our 13th Annual Fall Conference is being held this October 11th – 14th at the historic Ritz Carlton Hotel in Philadelphia, Pennsylvania. But did you know that Philadelphia:

- Has 0% sales tax on certain items!
- Is the largest city in Pennsylvania.
- Is the sixth most populated city in the United States.
- Is home to famed Morimoto Restaurant, run by chef Masaharu Morimoto, one of the original Iron Chefs.
- Is the nation’s 4th largest consumer market.
- Has the oldest diamond district in the United States!
- Is home to luxury jewelry stores Lagos and Tiffany & Co.
- Was the nation’s first capital in 1774.
- Is home of the Rodin Museum and houses the second-largest collection of works outside of France.
- Is home to Comcast, Lincoln Financial Group, CIGNA, Sunoco and many more.

We are very excited to be traveling to Philadelphia this fall and hope that you will join us at this industry-leading event bringing together the best luxury real estate professionals from around the world.

To learn more about Philadelphia, visit helpful websites like www.GoPhila.com.

Contact me to register for the Fall Conference: BLanghorst (at) LuxuryRealEstate.com

I look forward to seeing you there!


Editor’s Note:
Brian Langhorst is LuxuryRealEstate.com’s Membership Manager. He meets members’ unique needs through the dynamic services LuxuryRealEstate.com provides. The Fall Conference is a great opportunity to meet with agents and brokers who specialize in luxury homes. Don’t miss out! The photo above is from www.flickr.com/photos/aymlis/20975366 and it is the copyright of aymlis.

By Jean-Yves Piton

I recently came across some remarkable facts about blogging. Did you know that, as of 2008, 70 million weblogs exist, about 120,000 new blogs are started each day or 1.4 new blogs are created every second, according to a report by David Sifry, founder and CEO of technorati.

Impressive, isn’t it? And blogging keeps on growing universally!

As a business professional, do yourself a favor: embrace this change rapidly.

Thanks to a recent analysis of the online behaviors of over 2 million worldwide candidates performed by comScore, Six Apart and Gawker Media, we discovered that bloggers are “significantly more likely to live in wealthier households, be younger and connect to the Web on high-speed connections. Blog readers also visit nearly twice as many Web pages as the Internet average, and they are more likely to shop online.”

Clearly, this fact alone should help you appreciate the importance of reaching out to this ever-growing target audience in order to grow your business.

Equally important, do not underestimate the power of this innovative tool as part of your online marketing strategy worldwide. Search-engine marketing is predominantly gaining ground vis-à-vis other forms of online marketing. As you blog, your blog entries will consistently appear in search engines like Google and Yahoo, resulting in higher search-engine rankings to be seen by virtually anyone around the world.

Needless to say, blogging is much cheaper than owning and maintaining a complete website, and represents the most inexpensive method to date to advertise your company's brand name and products on the Internet.


Editor’s Note:
Jean-Yves Piton is the Global Services Membership Manager for LuxuryRealEstate.com. He assists Bente Madtsen, the Director of Global Services, in expanding the LuxuryRealEstate.com brand into even more countries around the world. Blogs are amazing tools for gaining traffic, and their usefulness is probably just going to grow as bloggers refine their craft. Be mindful of some possible legal issues involved in blogging, but other than that, happy blogging! The photo of the blog apartment building is from www.flickr.com/photos/poagao/96805244 and it is the copyright of Poagao.