LRE Blog

Blog contributions are provided exclusively from Luxury Real Estate members throughout the world.

Lifetime Achievement Award

Patricia ChoiChoi International

The list of nominees are….

Best Brand Integration

Kentwood Real Estate

Gulf Coast International Properties

Chase International

Mason Morse Real Estate

2Costa Rica Real Estate

Harry Norman, Realtors

Daniel Gale Sotheby’s International Realty

 

Best Industry Networking

Diane TurtonDiane Turton, Realtors

Ann Chiasson - Sea to Sky Premier Properties

Bob NathanRuss Lyon Sotheby’s International Realty

Jim WalbergKeller Williams Danville

Tim MurrayAlain Pinel Realtors

Bonnie SmithExclusive Mountain Retreats Real Estate

Liane (Li) ReadSea to Sky Premier Properties (Salt Spring)

Rollie JordanKentwood Company

Antonio & Jose RibesRimontgo

Karen Bigos – Towne Realty Group, LLC

 

Best New Community

Bellevue Towers

The Gin Property

The Ritz-Carlton LA Live

Devonshire House

One Hanson Place

 

Best Overall Marketing Package

 

Daniel Gale Sotheby’s International Realty

Towne Realty Group, LLC

Slifer, Smith & Frampton Real Estate

Hammond Residential Real Estate, LLC

2Costa Rica Real Estate

Beacham & Company, REALTORS

Realty Trust Group, Inc.

Chase International

Rimontgo

Harry Norman, Realtors

Surterre

 

Best Print Marketing

Daniel Gale Sotheby’s International Realty

Shawn Elliott Luxury Homes & Estates

Hammond Residential Real Estate, LLC

Carmel Realty Group

Stribling & Associates

Chase International

Buckley & Buckley Real Estate

Harry Norman, Realtors

Surterre

Beacham & Company, REALTORS

 

Best Website Design

Surterre

Harry Norman, Realtors

Alain Pinel Realtors

The Campins Company

Towne Realty Group, LLC

Realty Trust Group, Inc.

Kentwood Real Estate

Hammond Residential Real Estate, LLC

Carmel Realty Company

2Costa Rica Real Estate

Beacham & Company, REALTORS

Buckley & Buckley Real Estate

Zephyr Real Estate

Panorama Properties

Sachi Hawaii

Linda R. Olsson, Inc.

 

Best Website Innovation

Daniel Gale Sotheby’s International Realty

Towne Realty Group, LLC

2Costa Rica Real Estate

Rimontgo

Luxury Realty Group LLC

Harry Norman, Realtors

Zephyr Real Estate

Sachi Hawaii

Linda R. Olsson, Inc.

Surterre

 

Billionaire’s Club

Elizabeth Stribling - Stribling & Associates

Vicki & Bill Mitchell - Carmel Realty

Glennis Beacham - Beacham & Company, REALTORS

Patricia Choi - Choi International

 

Extraordinary Philanthropist

Jack CottonSotheby’s International Realty

Travis ReedHarry Norman, Realtors

Jim WalbergKeller Williams Danville

Saul CohenHammond Residential Real Estate, LLC

 

Most Impressive Listing

Diane TurtonDiane Turton, Realtors

Harry Norman, Realtors

Dixi Applegate - Slifer, Smith & Frampton Real Estate

Manyee Lui - Macdonald Realty Group Inc.

Elizabeth Stribling - Stribling & Associates

Brian Hazen - Mason Morse Real Estate

Kelly Drum – Drum Realty

Peter ButlerCarmel Realty Company

Lynn Brown Knoop – Carmel Realty Company

 

Most Innovative Marketing Technique

Daniel Gale Sotheby’s International Realty

Jack CottonSotheby’s International Realty

Shawn Elliott Luxury Homes & Estate

Luxury Real Estate New Zealand

2Costa Rica Real Estate

Harry Norman, Realtors

Beacham & Company, REALTORS

Surterre

 

Outstanding Rookie

Courtney Jones – Carmel Realty Company

 

Outstanding Social Media Savvy

The Campins Company

Beacham & Company, REALTORS

Luxury Realty Group LLC

Towne Realty Group, LLC

Matthew Breitenbach, Corcoran Group

Surterre

John Daugherty Realtors

Harry Norman Realtors

By Janine Carey of Damianos Sotheby's International Realty

NASSAU, Bahamas (Feb 19, 2009)—Damianos Sotheby’s International Realty, a luxury real estate firm based in Nassau, today announced that its brand Web site, www.sothebysrealty.com, soon will be multi-lingual with the addition of seven new languages.

All functional and static information on the Web site were translated into Spanish and Portuguese this month. It also will be translated into French, Italian, German, Russian and traditional Chinese within the next few weeks. Translations will be done by professional translators based in each respective country, not by machine translation methods.

The brand added a currency conversion to the Web site earlier this year.

“The translations will be done by professional translators in each respective country, not by machine translation methods, and the Web site will be search engine optimized for each language,” said George Damianos, President of Damianos Sotheby’s International Realty. “Our customers around the globe will be able to search our inventory of Bahamian properties in their native language with just the click of a button.”

Damianos Sotheby’s International Realty, serves the entire Bahamas and is headquartered in downtown Nassau with offices in Lyford Cay; Governor's Harbour and Spanish Wells Eleuthera; Marsh Harbour, Hope Town and Elbow Cay, Abaco; with associates in Treasure Cay, Abaco; Indigo Island, Exuma, and Freeport. The Bahamas, offers exclusive Sotheby’s International Realty marketing, advertising and referral services designed to attract well-qualified buyers to the firm’s property listings. In addition, the firm and its clients benefit from an association with the Sotheby’s auction house, which promotes real estate referral opportunities with auction house clientele.

By Jean-Yves Piton

This probably isn't what car companies mean when they say they want their cars in a creative position. Photo copyright of Payton Chung on Flickr.The classic marketing mix, with its 4 Ps (Product, Price, Promotion and Place), is evolving to meet current global business needs. It now includes 3 more Ps: Positioning, Packaging and People.

Keep in mind that Positioning should not be confused with Promotion. Although advertising efforts are inherently part of both Promotion and Positioning, the latter P mainly focuses on your competitive position within the marketplace and image amongst consumers.

Are you and your firm positioned as “the luxury real estate expert” in the marketplace? You must ask yourself this question to better compete in the global struggle for differentiated products, services and brands.

How are you and your firm’s products and services perceived by your prospects and clients? In essence, your positioning strategy should assist you with your brand recognition in the marketplace.

Your advertising efforts support your positioning strategy, which, in turn, builds your brand equity.

For instance, BMW has used the slogan “Ultimate Driving Machine” for over three decades now, positioning this tagline as the ultimate one in the automotive industry. BMW clearly advertises its passion and talent for top innovation and engineering, which positions its brand as one of the finest amongst luxury consumers.

In fact, Jack Pitney, Vice President of Marketing, BMW North America clearly articulated that: “BMW has carved out a unique niche in the industry by placing a premium on constant innovation and inspiration and this campaign will reveal the company behind The Ultimate Driving Machine.”

To that effect, while crafting your marketing plan you should carefully select your advertising initiatives to reach and appeal to your targeted audience. Your advertisements should unmistakably position you and your firm not just as “a luxury real estate expert” (one amongst many others), but as “the luxury real estate expert” (the best).


Editor’s Note:
Jean-Yves Piton is the Global Services Membership Manager for LuxuryRealEstate.com. He assists Bente Madtsen, the Director of Global Services, in expanding the LuxuryRealEstate.com brand into even more countries around the world. What a great discussion. It’s definitely important to position yourself, through word and deed, as a standout performer. The photo of the blog apartment building is from www.flickr.com/photos/paytonc/925383449 and it is the copyright of Payton Chung.

By Brian Langhorst

The luxury real estate market place is filled with various companies with very strong branding messages for the corporation. What are you as an agent doing to stand out from the other competing agents in your own company?
What are you doing to stand out in your marketing efforts? Photo copyright of vieux bandit on Flickr.


Editor’s Note:
Brian Langhorst is LuxuryRealEstate.com’s Membership Manager. He meets members’ unique needs through the dynamic services LuxuryRealEstate.com provides. Short and sweet – just the way I like blog entries! LuxuryRealEstate.com can help you stand out with print and online advertisements in
The Wall Street Journal, LuxuryRealEstate.com Magazine and more. The above picture is from www.flickr.com/photos/vieuxbandit/499540173 and is the copyright of vieux bandit.

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