Luxury Real Estate

By Robert Lockard

Monica Duff, the Vice President of Operations for John Daugherty, Realtors appeared on the June 18, 2008 episode of Great Day Houston.

Click here to watch the nine-minute video. She discussed great ways to sell homes, the current real-estate market and many other topics concerning real estate in Texas. John Daugherty, Realtors is a member of the Luxury Real Estate Board of Regents.

Editor’s Note:
Robert Lockard is the Public Relations & Media Specialist with LuxuryRealEstate.com. I am Robert. I create all of Luxury Real Estate’s newsletters, write the editorials in LuxuryRealEstate.com Magazine and much more. By the way, John Daugherty, Realtors recently recorded their best June in the company’s 41-year history. All members of Who’s Who in Luxury Real Estate are welcome to share their good news on the Luxury Real Estate Blog and in the Week in Review.

By Robert Lockard

I hope this doesn’t sound too prideful, but I really like what I write. And I do a lot of writing as the Public Relations & Media Specialist for LuxuryRealEstate.com.

While my blogs on ActiveRain and the LuxuryRealEstate.com Blog are sometimes quickly written and they don’t have the benefit of as much outside editing as I usually receive for my other work, I think they give you a taste of my writing skill and style.

My mind is constantly working before, during and after the writing process. I think about what is interesting about the story I am currently writing about. I ponder why my target readers would bother to read what I’ve written. I try to decide which points are most important and how best to convey them. I only have a limited amount of time to create my news releases, newsletters, magazine articles and other works, so I need to make quick decisions.

For the Week in Review newsletter I create each week, I receive a lot of news releases from members of the LuxuryRealEstate.com network. I am very grateful for that fact because it helps me keep our newsletters filled with great material. Many of the stories I receive are really interesting while others are about new employees, anniversaries and other topics that don’t seem too interesting at first. However, once I go through a news story, I can usually find something remarkable in it and I usually rewrite the headline so it’s much more eye-catching.

With these thoughts in mind, I’d like to talk about my recent experience writing a news release on a seemingly average topic: a Ewing & Clark, Inc. broker celebrating her 20^th anniversary. I don’t mean that the broker, Jane Powers, is average; I’m just saying that I’ve read many stories similar to hers. As I approached this story I tried to remember that this is an important moment for her, and she has many great stories to tell after 20 successful years in the Seattle luxury market.

So I sat down to write about her story. Many times when I write I have a sudden inspiration that I know did not come from me. This time was no different. I suddenly had a thought that I should look up remarkable events that occurred in July 1988, when Powers started with her company. As it turned out, I discovered that a little movie called “Die Hard” debuted in theaters the same day that Powers began working at Ewing & Clark.

I was ecstatic by the creative opportunities opened up by this coincidence.

I am a big movie buff and I couldn’t pass up this chance to add some really unique flavor to Powers’ story. So that’s exactly what I did. You can see the final product here. I wrote the first and second-to-last paragraphs first and then worked on the rest of it. I had a blast writing this story.

I got butterflies of nervous excitement when I showed it to Powers herself for approval. Luckily, she liked my take on her story and I got to distribute it through my usual PR sources.

I believe any story can be interesting to read. I could have written Powers’ news release in a really boring, run-of-the-mill way, but I found that little something special that turned it into a great story. I hope that you can find the greatness in your stories and, as long as you’re a LuxuryRealEstate.com member, I’d love to post them in the Week in Review!


Editor’s Note:
Robert Lockard is the Public Relations & Media Specialist with LuxuryRealEstate.com. I am Robert. I create all of Luxury Real Estate’s newsletters, write the editorials in LuxuryRealEstate.com Magazine and much more. By the way, John Brian Losh is the Chairman/CEO of Ewing & Clark, which is a member of the Luxury Real Estate Board of Regents. The copy of the “Die Hard” movie poster is from www.flickr.com/photos/nickslidepics/442646618 and it is the copyright of Nick Slide.

By Robert Lockard

On Friday, June 13, 2008, Ewing & Clark, Inc. closed on the sale of a Lake Washington waterfront home in Seattle for $13,300,000, marking the second-highest Seattle real-estate sale in the past eight years. John Brian Losh, Betsy Terry and Jane Powers were the listing agents of the property. This home includes 6,000 square feet of living space, a tennis court and boathouse on a 20,000-square-foot lot with 146 feet of shoreline.

In February, they closed on a home at 1620 Washington Blvd. on Lake Washington for $15,800,000. These are the second- and third-highest sales in Seattle history and the two highest sales in Seattle in eight years. Congratulations!


Editor’s Note:
Robert Lockard is the Public Relations & Media Specialist with LuxuryRealEstate.com. I am Robert. I create all of Luxury Real Estate’s newsletters, write the editorials in LuxuryRealEstate.com Magazine and much more. Ewing & Clark is a member of the Board of Regents.

By Meghan Barry

If you have ever visited the LuxuryRealEstate.com Headquarters in Seattle, near the historic Pike Place Market, you may have been to the rooftop deck on top of our building. A popular spot for staff gatherings and summertime lunches, this deck boasts expansive views of Puget Sound and Downtown Seattle. What a perfect place to view Fourth of July fireworks!

In-city living often has its limitation with access to the outdoors. However, on LuxuryRealEstate.com there seems to be ample opportunities to purchase a home with the convenience of a metropolitan location, yet with a ground-floor garden, multilevel terraces, or rooftop decks.

This is an appealing option on New York City, listed by Stribling & Associates, Ltd., in the heart of Chelsea’s gallery district. Looks like the perfect place for a hip Fourth of July barbecue.

www.luxuryrealestate.com/749432


Or this one in Boston, listed by Hammond Residential GMAC Real Estate. You can almost hear the fireworks… and the drum beating of Minutemen.

www.luxuryrealestate.com/869190


A 2005 Recipient of The Carolopolis Award for New Construction, this home has maintained that quintessential Charleston style, with a modern updates. What a stunning view! It’s listed by Disher, Hamrick & Myers.

www.luxuryrealestate.com/610485


Editor’s Note:
Meghan Barry is the Executive Vice President of LuxuryRealEstate.com. She works closely with CEO/Publisher John Brian Losh to organize a variety of Luxury Real Estate programs, events and services. Each of the brokers who represent the properties in this blog entry is a member of the Board of Regents, the governing body of LuxuryRealEstate.com. There are plenty of ways to enjoy the Fourth of July, and hopefully you’ll have a great holiday.

By Meghan Barry

Today I spoke with Jon Larrance of Perry and Co. in Denver, Colo., a member of the Board of Regents. I had called to thank Jon for completing a recent membership survey that we sent to our entire membership. Jon had a lot of great ideas and constructive feedback.

It is very important for us to receive honest input from members. We take this feedback very seriously, using it to refine our programs and products. Particularly in a challenging market, service is key. Communication with your customers can help you to provide top-quality service.

Just for fun, I took a look at some of the Perry & Co. listings on LuxuryRealEstate.com. If I ever move to Denver, I think I want this one: www.luxuryrealestate.com/850804



Editor’s Note:
Meghan Barry is the Executive Vice President of LuxuryRealEstate.com. She works closely with CEO/Publisher John Brian Losh to organize a variety of Luxury Real Estate programs, events and services. Like Meghan said, we really appreciate your feedback about our conferences and other services. Feel free to contact your Account Manager to let us know how we can better serve you.

By Robert Lockard

As a follow-up to my last blog entry, I’d like to report on the interview LuxuryRealEstate.com Publisher/CEO John Brian Losh enjoyed on Lakefront Radio on Friday, June 20, 2008. It went very well, and I have to give a lot of credit to hosts Mary Thompson, Chuck Thompson and Lee Kantor for asking great questions and being a lot of fun on air. They sound like they really enjoy their work.

You can listen to the full 38-minute radio show online.

Mr. Losh discussed the recent sale of Donald Trump’s $100 million estate and some other great news items. He also went into great detail about LuxuryRealEstate.com, the most-viewed luxury real estate website in the world, and several aspects of the Who’s Who in Luxury Real Estate network, including membership requirements. He specifically focused on Atlanta, naming Harry Norman, Realtors, the Board of Regents member in Atlanta, and Jenny Pruitt & Associates, REALTORS® as two prominent members in the area.

As I mentioned earlier, I was really impressed by Lakefront Radio hosts Mary, Chuck and Lee. They were all so easygoing and patient in their approach at the microphone, something I found very refreshing in talk radio. Some shows sound like the speakers are constantly interrupting each other, but these hosts found a great balance in their style. Great job!

Mr. Losh said that some of the finest luxury locations in the world are in South America and East Europe. He also mentioned that his favorite city in the world is Venice, Italy because it’s so quiet, with no cars or motorbikes to disrupt the peace. His favorite city in the United States (besides his hometown of Seattle, of course) is Carmel, Calif., near Pebble Beach, because it’s “popular, but not too popular” and very relaxing.

All in all, it was a great radio show. I hope you’ll enjoy listening to it if you have the time. Be sure to check it out every Friday because the hosts are dedicated to talking about positive real-estate news that can sometimes fall by the way when large media outlets focus so much on negative news. Truly an admirable endeavor!


Editor’s Note:
Robert Lockard is the Public Relations & Media Specialist with LuxuryRealEstate.com. I am Robert. I create all of Luxury Real Estate’s newsletters, write the editorials in LuxuryRealEstate.com Magazine and much more. Be sure to visit the Lakefront Radio website to hear the whole program. It was very nice.

By Meghan Barry

John Brian Losh and John Casey Losh traveled to Jackson Hole, Wyoming last week to visit longtime Who’s Who in Luxury Real Estate member and new Board of Regents member, Real Estate of Jackson Hole. The weather was unseasonably chilly, with some snowflakes in the air on the 10th of June. Brian had a chance to meet with the sales staff, have a great discussion about the thriving real-estate market in Jackson Hole and share some words of wisdom.

Pictured are Chris Johnston, Chairman & CEO; Bob Graham, President/Associate Broker; John Brian Losh and Ray Elser, Responsible Broker.


Editor’s Note:
Meghan Barry is the Executive Vice President of LuxuryRealEstate.com. She works closely with CEO/Publisher John Brian Losh to organize a variety of Luxury Real Estate programs, events and services. Mr. Losh does a whole lot of traveling, going all the way to Italy to visit members over there and to many other locations around the world. Maybe he’ll come visit your neighborhood next.

By Brian Langhorst

The Swanepoel Trends Report for 2008 recently named Real Living, Inc. “The Most Promising New National Brand.”

We are very excited to work closely with Kaira Sturdivant Rouda and the entire Real Living brand. Kaira’s friendly yet hard-working attitude continues to drive this dynamic brand. Real Living is our Board of Regents member for the entire state of Ohio. Congratulations to Real Living on yet another notable accomplishment.
 

Editor’s Note:
Brian Langhorst is LuxuryRealEstate.com’s Membership Manager. He meets members’ unique needs through the dynamic services LuxuryRealEstate.com provides. Real Living certainly deserves all of the praise heaped upon it.

By Brian Langhorst

Kaira Sturdivant Rouda, the Chief Operating Officer of Real Living Inc. in Columbus, Ohio and our select Board of Regents member for the entire state of Ohio, has been very busy lately. Several months ago Kaira wrote and published a great book, “Real You Incorporated.” This empowering book for women and all businesspeople recently broke into the top 25 books corporate America is reading!

Congratulations, Kaira!


Editor’s Note:
Brian Langhorst is LuxuryRealEstate.com’s Membership Manager. He meets members’ unique needs through the dynamic services LuxuryRealEstate.com provides. In addition to being an accomplished business leader and author, Kaira Rouda is also a great public speaker, which she showed at the 6th Annual Luxury Real Estate Spring Retreat in San Diego last month. Her presentation was entitled “Real Marketing for Today’s Consumer.”

By Meghan Barry

At my dentist’s office, there is a sign on the back of every treatment room door – “Your referrals are the best compliment you can give. Please refer your friends and family to us.”

In the last few weeks, Who’s Who in Luxury Real Estate (and Board of Regents) members Bonnie Smith Allen and Rob Thomson have provided us with referrals on prospective members. This is an extremely important aspect of our membership. Members are encouraged to recruit and refer potential members to us, to take ownership over the type of members we include in the network. We appreciate that Bonnie and Rob are invested in our brand so much that they want to contribute to our success in this way.


Editor’s Note:
Meghan Barry is the Executive Vice President of LuxuryRealEstate.com. She works closely with CEO John Brian Losh to organize a variety of Luxury Real Estate programs, events and services. I recently read a study showing that, even in our digital age in which information is shared through a variety of sophisticated media, the most trusted source of information is word-of-mouth referrals. We trust people we know more than other sources telling us what to do. This is very important to remember as we strive to succeed in our efforts.