Luxury Real Estate

Courtesy of Mark Moffa of Unique Homes

There’s been much talk lately about social networking and the need for agents to be present and active in the social media world. To that end, the most popular social networking site not named Facebook or Twitter just announced a significant development for Realtors.

LinkedIn’s first and only real estate app launched, allowing agents to promote listings for free on their LinkedIn profile. It’s been developed by a company called Rofo, which may be new to residential agents but is a player in the online commercial real estate world. I spoke with Rofo Co-founder Alan Bernier at Inman Real Estate Connect in San Francisco a few weeks ago about the app. He was obviously excited about the deal, and rightfully so. Unlike Facebook, LinkedIn has been highly selective with the apps it allows on its platform — Rofo is now only one of 16.

It turns out that out of LinkedIn’s 70 million members, more than 1 million are associated with real estate in some way. Bernier saw the opportunity to introduce his brand to residential agents and LinkedIn saw the chance to provide a noteworthy segment of its members with a service that can help them better utilize the site.

And that’s really the point here. Amid all the talk about the need for agents to be out there in the social media world, here’s an easy, free and concrete way to do just that. Now, of course, Rofo is looking to make money on this. The free listings are only good for 30 days — if you want your listings to stay on LinkedIn indefinitely, you will have to pay a small monthly fee. But these are the things agents need to be thinking about.

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