Luxury Real Estate

By: Jennefer Witter

Top NYC Broker Will Offer Fellow Professionals Critical Guidance on Creatively Marketing Real Estate to Survive and Thrive in a Complicated Market

NEW YORK, August 26, 2009 – Jacky Teplitzky, a managing director at Prudential Douglas Elliman and one of New York City’s most successful and sought-after experts on real estate marketing, will once again lead her highly regarded New York University class on “Effective Marketing Techniques in Real Estate Brokerage” during the Fall 2009 term. The course -- which will be offered Wednesdays from 6 p.m. to 8 p.m. from September 23^rd through November 18^th -- will provide seasoned brokers with the creative marketing tactics pivotal to securing and selling exclusive listings in today’s trying real estate market. Classes will be held at 111 East 33^rd Street in Manhattan. To register, please call 212.998.7200 or go online at www.scps.nyu.edu. The course number is x61.9800.

“If there was ever a time when real estate professionals needed to amp up their marketing prowess to effectively compete and generate revenue, it is now,” says Teplitzky, whose innovative approach to real estate has led her to be named a “Legend” by Prudential Real Estate Network, an honor only given to the top one percent of the company’s 64,000 sales professionals. “This softer, more challenging real estate market requires a smarter approach and I look forward to sharing techniques that have worked for me. Thinking outside the box can help brokers survive and thrive as we await a market rebound.”

Called a “marketing guru” by The New York Times, Teplitzky “walks the talk.” During the first quarter of 2009 – the heart of the recession – she and her eponymous team, signed multiple deals worth millions of dollars. “Marketing was key in getting and selling the listings,” she says. “Without it, we would not have been as successful.”

Among the topics to be addressed at the class, which has been attended in the past by brokerage firm presidents such as Barak Dunayer of BARAK Realty and top brokers such as Sachiko Goodman of Prudential Douglas Elliman, are:

· Web-based marketing

· Cause-related marketing

· Direct mail campaigns

· Media relations

· Property publicity

· Self-marketing skills

Students will be able to immediately apply what they learn in class to their own businesses, says Teplitzky. “Time is of the essence for many brokers and they’ll be able to benefit almost instantly by applying course principals to their work models,” she says.

About Jacky Teplitzky:

Jacky Teplitzky is one of Manhattan’s top residential real estate brokers. A widely-respected voice on real estate topics, she is often quoted on a variety of subjects, ranging from foreign buyers to local and national market information, and her statements have appeared in The New York Times, USA Today, WSJ.com, Reuters.com, The New York Daily News, The New York Post and other leading print media. She has appeared on “Good Morning, America” and has been seen on CNN en Español, Bloomberg TV, WABC-TV, WNBC-TV and New York 1 News.

A real estate instructor certified by the Department of the State of New York, she has lectured at numerous consumer, trade and financial venues, including The 92^nd Street Y, Barnard University, Smith Barney, HSBC, Merrill Lynch, The New York State Society of Certified Public Accountants, The UJA Federation of New York, The Real Estate Academy and The Real Estate Board of New York. For more information on Ms. Teplitzky, visit www.elliman.com/jacky.