Personal thoughts from within the Luxury Real Estate network
By Robert Lockard
I just have a quick thought to share today. I wish I had more time to write more about this topic, but I’ll just do the best I can in a short space. I read a wonderfully informative Inman News article today entitled “Media create foreclosure hysteria.” As you can tell by the headline, this article is trying to explain what various media sources are currently saying and not saying to make our current real-estate troubles seem even worse than they actually are.
Perhaps there is not a concerted effort to cause a panic by inflating numbers. Maybe the reporters who are striving to meet their deadlines and report this important story to their readers simply don’t have enough time to fully analyze all the facts they’re reporting. Whatever the case is, author Bernice Ross points out some excellent facts in her article that have failed to be reported correctly or been lost in the editing process.
I especially like how she ends her article. She says, ”The question I would like answered: Why isn’t this positive news being reported elsewhere?” Now that’s a good question. This question has been raised many times and the answer is often simply that news distributors are in the business of selling news to readers and viewers and so they want to make their stories eye-grabbing and ear-catching. A story about foreclosure rates increasing slightly isn’t big news unless it’s spiced up a bit.
Ross points out that there’s plenty of good news happening in a variety of markets. I try to get the word out about these stories by publishing a weekly newsletter called the Week in Review with Who’s Who in Luxury Real Estate members’ positive news stories. I also try to keep the LuxuryRealEstate.com Blog filled with great content from our members and employees.
Editor’s Note:
Robert Lockard is the Public Relations & Media Specialist with LuxuryRealEstate.com. I am Robert. I create all of Luxury Real Estate’s newsletters, write the editorials in LuxuryRealEstate.com Magazine and much more. Feel free to share your thoughts on what we can do to share the good news happening in our markets.
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Comments
We were so tired of all the negative press about Lake Lanier here in the Atlanta area and the declining real estate market, that we wanted to help the hard hit Lake Lanier businesses by putting a positive spin on things.
There is ALWAYS a positive side to every issue, there is always the silver lining and the glass should be half full not half empty.
As your post states, the media wants eye catching news to sell papers or TV time, yet they are not really checking all their facts and then the news gets out there to the masses and they believe what they hear without question!
If we keep pushing positive media, with the real facts, maybe we can collectively turn things around. Thanks again Robert for great content and posts on your website. Thanks to Inman News and Bernice Ross as well!
Mary Thompson
Dear Mary,
Thank you so much for your wonderful feedback! You are doing a great job showcasing positive news in the Atlanta area on your radio show, and I highly recommend that everyone tune in to your show every Friday at noon Eastern Time at www.lakefrontradio.com. Thank you for taking the time to post a comment on this blog entry. Have a great day.
Sincerely,
Robert Lockard
Thank you very much Robert. The stats you posted on your "week in review" page under your LRE Press Release section, regarding Luxury Real Estate's website views, the number of members, average list price and number of countries you represent was GREAT information for the masses. Thanks!
Mary Thompson