Luxury Real Estate

By Scott Rudolph

I have a quick question for you… How do you feel when you see “Price Reduced” signs? They may be a sign of the times… get it? “Sign” of the times. But in my humble opinion they create a perception of desperation. I say, lose the signs for a number of reasons.

First, signs are not as significant a factor in the Internet age – many buyers have already been online and therefore have an abundant amount of information on the properties they’re going to visit. Second, fewer in-your-face reminders of reductions will only help push the thinking from top of mind. What’s the saying? Those who focus all energy on missing the rock in the road are the very ones who hit the rock in the road.

Third, and most importantly, “Reduced” imparts a sense that you are not setting a realistic price in the first place. Do everyone a favor and price the home properly based upon current inventory and market conditions, which in most cases has already been reduced drastically, and let’s move this market (and the world market along with us) forward.


Editor’s Note:
Scott Rudolph is the Director of Business Development for LuxuryRealEstate.com. He works with a variety of luxury-focused companies to expand the LuxuryRealEstate.com influence. So true. If we always focus on what we shouldn’t do we’ll run the risk of forgetting what we should do. Let us think positively and try our best be fair and forward-thinking in our efforts to make it through hard times. The above photo is from the following Web address: www.holisticeducator.com/neurosis.htm.