Personal thoughts from within the Luxury Real Estate network
15
A successful ad campaign!
By Jean-Yves Piton
Just passing your business cards around to everyone you know will not cut it. Hoping that your good word of mouth will pay off soon? That single effort will not be enough either. Distributing flyers anywhere you possibly can distribute them? You might also fall short of results quickly. Upgrading to a new and flashy website? Do not expect a big turnover if your name is not out there, either.
So you might ask yourself: What does it take to run a successful ad campaign here and abroad?
A single factor: Frequency!
Indeed, you can certainly use any of the above tactics to complement a main advertising plan. Namely, frequent advertising in outstanding periodicals. You might also try TV ads if your advertising budget allows it.
If you are not consistent with publishing ads in various publications, you are not making an impression with customers. The more people see your logo, your tag line, your name, your properties, even the same colors in your ads, the more they will begin to associate your company and properties with the place they need to be spending their money.
You might even be surprised to suddenly enjoy a surge in traffic on your website and much more transactions taking place!
Editor’s Note:
Jean-Yves Piton is the Global Services Membership Manager for LuxuryRealEstate.com. He assists Bente Madtsen, the Director of Global Services, in expanding the LuxuryRealEstate.com brand into even more countries around the world. Jean-Yves is very knowledgeable on the subject of international marketing, and I can second his words of wisdom. Consistently doing even small things is much better than doing something big only rarely.
Bookmark It!
Trackbacks
Use the following link to trackback from your own site:
http://blog.luxuryrealestate.com/trackbacks?article_id=a-successful-ad-campaign&day=15&month=05&year=2008
Comments are disabled
Submit Your Blog
To submit a blog entry for consideration of being included on this web page for FREE, please send your materials to:
Robert Lockard
- Phone: 206.838.2856
- Fax: 206.695.4837
- Toll Free: 800.488.4066x856
- rlockard@luxuryrealestate.com
Comments