Luxury Real Estate

By Jean-Yves Piton

Today’s real estate marketplace is most definitely more technology-driven worldwide. This fact became even more evident during the Technology Roundtable held at the 6th Annual Luxury Real Estate Spring Retreat in San Diego. Top brokers in the luxury real estate industry are now seeking for more tools to become more productive and effective vis-à-vis their top competitors.

Here is an example: You never stepped into the agency today. You have already received many text messages from prospective buyers you need to follow up with this morning. Your property buyers located your ads on LuxuryRealEstate.com. They were able to view both photos and virtual tours of the properties they saw and liked. They also connected with you a few times via LiveChat on your PDA.

You have already called your clients back and all of your appointments are scheduled on your PDA phone. You are bringing along with you both your laptop and a data card to ensure you are able to share all the needed electronic documents, in case you need them. You have completed numerous successful property visits today. You are calling your 1-800 line to check any voicemails left at the office by any possible home buyers. Luckily, your Bluetooth headset allows you to do so while driving your car to another property.

You beat traffic since you are guided by your GPS. Before your client arrives, you have plenty of time to check the latest industry news on the LuxuryRealEstate.com Webzine, read blog entries on the LuxuryRealEstate.com Blog and educate consumers about market news on your blog. Time to see if you have received any signed contracts via your efax in your email inbox. While at it, you might as well update your customer database regarding today’s activities and before you forget.

Does this sound familiar?

Clearly, in order to gain a competitive edge and increase sales, it is critical to embrace new technologies in the new real-estate era.


Editor’s Note:
Jean-Yves Piton is the Global Services Membership Manager for LuxuryRealEstate.com. He assists Bente Madtsen, the Director of Global Services, in expanding the LuxuryRealEstate.com brand into even more countries around the world. Indeed, technology is bringing us new capabilities and expectations. We need to react quicker, think faster and be ready to meet clients’ changing needs. This is a time of incredible challenges and opportunities. The picture above is from www.dougbelshaw.com/tag/meetings.