LRE Blog

Personal thoughts from within the Luxury Real Estate network

APR
18

Print advertising a key tool for LuxuryRealEstate.com

By Courtney Jackson

As the Print Director for LuxuryRealEstate.com, I feel a need to put a good word out there about Print advertising. There are several positive aspects to doing print… one of the most important being that print ads bring people to your website.

Every time we do a page in The Wall Street Journal, LuxuryRealEstate.com receives a 4-6% increase in sessions on the day our WSJ ad hits newsstands. It may not sound like much, but when a site receiving 70 million hits per month has a spike of any amount, it’s big! Why does the traffic spike matter? Because these visitors are WSJ readers looking for more information about the luxury properties they see in the ad!


Editor’s Note:
Courtney Jackson is the Print Director for LuxuryRealEstate.com. She works closely with The Wall Street Journal, Unique Homes and a variety of other publications to help luxury brokers gain domestic and international exposure for their properties. Print is definitely still a valuable tool to utilize in your marketing efforts. Just because there are more options doesn’t mean that you shouldn’t weigh each medium’s strengths. Know thine audience, and act accordingly!

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Comments

  1. Riverfront Property Agent 2 days later:
    When you are doing print advertising are you using any capture in your domains for example with a specific URL suffix relatable to the campaign. We also notice a spike when running ads in Mountain Living or Sunset Magazine but are trying to start using unique URLs for each publication so that so that we can track which ones are paying off and also where that is hitting demographically. What are your thoughts on this? Brian
  2. Janice Ridge 4 days later:
    I feel compelled to support Courtney Jackson's blog about print advertising. When I receive applications for membership, what do you think accompanies the package? Pages of print advertising on all their luxury properties that have sold! That is how luxury brokers are still showing the world what they do to market a home. Nothing is more impressive to a seller or buyer than the magical things that a print ad can do. Plus, if you can get someone interested from a print ad, they will be sure to visit your website. You have to make the two types of media work together to market a luxury property.

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