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Personal thoughts from within the Luxury Real Estate network

APR
14

High-end buyers undeterred by economic fears

By Jean-Yves Piton

Are you presently intensifying your global promotional and advertising campaigns regarding your most-prestigious properties to ensure your presence amongst the upper-class segment?

Despite a weakening global economy, wealthy investors and property buyers are not affected by slowdowns and market volatility. As communicated in the recent IBNLive.com/CNN video “Despite weak economy, super rich continue to splurge,” the wealthy clientele “doesn’t usually look at the price tag, despite what's happening to the global economy” while making purchasing decisions.

While planning your upcoming sales and marketing strategies/initiatives, keep in mind that promoting and showcasing your luxury properties in the best light possible will provide you with a much higher level of success to reach out to this niche market. Equally important, your wealthy international client might be aware of Who’s Who in Luxury Real Estate (LuxuryRealEstate.com) and looking to indulge himself/herself with a one-of-a-kind property.


Editor’s Note:
Jean-Yves Piton is the Global Services Membership Manager for LuxuryRealEstate.com. He assists Bente Madtsen, the Director of Global Services, in expanding the LuxuryRealEstate.com brand into even more countries around the world. One good idea for marketing your luxury properties is to have great photos that showcase their impressive features. Ilya’s Photography, the official photographer of the 6th Annual Luxury Real Estate Spring Retreat, is an excellent resource for you, and I highly recommend him.

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