Luxury Real Estate

By Meghan Barry

At my dentist’s office, there is a sign on the back of every treatment room door – “Your referrals are the best compliment you can give. Please refer your friends and family to us.”

In the last few weeks, Who’s Who in Luxury Real Estate (and Board of Regents) members Bonnie Smith Allen and Rob Thomson have provided us with referrals on prospective members. This is an extremely important aspect of our membership. Members are encouraged to recruit and refer potential members to us, to take ownership over the type of members we include in the network. We appreciate that Bonnie and Rob are invested in our brand so much that they want to contribute to our success in this way.


Editor’s Note:
Meghan Barry is the Executive Vice President of LuxuryRealEstate.com. She works closely with CEO John Brian Losh to organize a variety of Luxury Real Estate programs, events and services. I recently read a study showing that, even in our digital age in which information is shared through a variety of sophisticated media, the most trusted source of information is word-of-mouth referrals. We trust people we know more than other sources telling us what to do. This is very important to remember as we strive to succeed in our efforts.