Personal thoughts from within the Luxury Real Estate network
By Allyson Metters
I was recently speaking with my brother, who is in the market for a new home in Santa Cruz, CA. I immediately offered my services to help with the process, but, being the independent 28-year-old that he is, he told me that he’s got it all under control. As an artist/plumber who specializes in custom copper piping, he has created his own referral network that serves him well.
He learned from a master – our father. Throughout the 1970s and 1980s he owned two successful foreign auto-repair businesses. He managed to create a network of individuals who would refer business to him. He became pretty well-known in the area as the man to see in Pittsburgh about your Rolls Royce, Mercedes Benz, Porsche, etc. Not only did his network provide him with continued business, but it also gave him the resources he needed to keep that business going. Our family barbecues often included doctors, bankers, and real-estate agents that he had developed strong working relationships with.
At an early age, my siblings and I learned the importance of building those relationships – making those connections. Everyone in our business has some sort of network that they rely on. At this time of year, it is important for those in real estate to re-examine their networks, see what is working for them, identify what is not, and work on making some new connections that may take their business to a more profitable level. Never underestimate the value of a referral network – the return on this investment can be seen for many years in the future.
My dad is still a great example of this. He now has a new business completely unrelated to automobiles, and the same connections he has had for over 30 years are still referring people his way.
Editor’s Note:
Allyson Metters is the Relocation Manager for LuxuryRealEstate.com. She helps people who are moving to find a perfect broker to meet their needs in their new area. Parents are wonderful. Their example can make lasting impressions on their children, for better or worse. In this case, it is definitely for the better. Having gained referral and networking skills from the best, Allyson is well-equipped to help you with your relocation needs. You can contact her at AMetters@luxuryrealestate.com. You can also come to the 6th Annual Luxury Real Estate Spring Retreat in San Diego this April to build your own network of the best luxury brokers in the world.
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