Luxury Real Estate

By Allyson Metters

We have all seen listings on the MLS with photos that are less than flattering. Some photos I have seen make me question: a) what the real-estate agents could possibly have been thinking, and b) what in the world they are trying to sell. In today’s market – particularly the luxury market – presentation is so important. In fact, its importance can hardly be overstated. After all, with more than 80 percent of buyers starting their home search online, agents and sellers need to get the best photos possible to remain competitive and attract buyers.

Connecticut agent Athol Kay has a popular blog dedicated to bad MLS photos. Kay says his purpose is to “rid the world of bad real estate photos that ultimately cost unsuspecting sellers money,” and he has developed quite a following. Take a look when you are in need of some entertainment. And remember that a picture is worth a thousand words …and maybe a million dollars.


Editor’s Note:
Allyson Metters is the Relocation Manager for LuxuryRealEstate.com. She helps people who are moving to find a perfect broker to meet their needs in their new area. Athol Kay’s blog is very funny, and I highly recommend it, as well. It’s a good reminder of what not to do. I tend to live by the old adage, “If you don’t have anything nice to say, don’t say anything at all.” However, sometimes it can be better to point out serious flaws, instead of letting people make the same mistake time after time. By the way, if you want to have only amazing pictures of your properties, visit Ilya Estate Photography, the official photographer of Luxury Real Estate conferences. He’s very good!