Luxury Real Estate

By Joey Pauley

I am a big proponent of Search Engine Optimization (SEO). I did not always believe in the power of SEO, but I have since seen the light and converted. After learning more about search-engine algorithms and having in-depth conversations with developers, I came to the conclusion my previous position was wrong. If I had not taken the time to learn, I would still be under the same delusion that SEO is just a farce. Now I know the secrets to high search rankings – but I am not going to tell you just yet.

Before I tell you the secret, you need to know why SEO is so important. The benefits are easy to understand, especially for us in the business of real estate. website optimization is the art of renting a piece of real estate on search engines. The more real estate or search terms you optimize, the more traffic you get, the more clients you have, the more homes you sell, the easier your retirement.

We optimize a number of our members’ sites for a monthly fee. Here is a snapshot of three anonymous websites in January 2008.

2,687 visitors, an increase of more than 800 visitors since last month.
8,862 visitors, an increase of almost 800 visitors since last month.
12,167 visitors, an increase of more than 2,000 visitors since last month.

Do you want more visitors to come to your site? Don’t make people search down the side streets of the Internet to find you. They may get lost on the way there. My new credo is "Location, Location, Optimization."


Editor’s Note:
As a Technical Account Manager with LuxuryRealEstate.com, Joey Pauley helps members with their Web and technology needs. And what, you might be asking, is this secret that Joey alluded to at the beginning of his blog entry? …I don’t know! How utterly delightful of him to leave us in such suspense, wanting to know more. Don’t worry, though. Joey has assured me that he will answer our questions in his blog entry next week – so stay tuned. If you simply can’t wait that long to know the secret to high search rankings, then you can contact Joey at JPauley@luxuryrealestate.com. I’m sure he’ll be happy to let you know.