Personal thoughts from within the Luxury Real Estate network
By Joey Pauley
After years in the business of creating websites, it still surprises me how uninformed people are about their website and how it attracts customers. I summarize their view as "If you build it, they will come." Well, I’m not Kevin Costner and this is not Iowa.
People are always asking me why they don’t get more traffic on their website. The first question I ask is "How do customers find your site?" There are a multitude of responses to this question, but the one I hear most is silence.
Then I follow up with "How do people find your office?" The answers to this question start before I have a chance to finish asking. The responses include “I advertise in the newspaper,” “We have a wonderful location,” “People we have worked with recommend us to their friends,” and the list goes on and on.
What is ironic is the answer to both questions should be the same.
If you advertise in the newspaper then advertise on the Internet news sites. If you invest in a wonderful brick-and-mortar location, invest in a high-ranking spot on search engines, like Google. If people recommended you to friends in the midst of a conversation then why not invite them to link to you on their website?
Make the same strides you do to advertise outside of the Web on the Web. Then you can expect the same result. Now get out there and play ball!
Editor’s Note:
As a Technical Account Manager with LuxuryRealEstate.com, Joey Pauley helps members with their Web and technology needs. It’s pretty incredible to think that using some of the same tactics and principles you use every day can help you gain more success online. Give it a try! Also, check out Luxury Real Estate’s Web Design services for innovative updates to your Web site.
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