Personal thoughts from within the Luxury Real Estate network
By Scott Rudolph
For those of you multi-tasking overachievers, the advent of video distributed online is just what the Doctor ordered. Rest assured while glorified slideshows, or virtual tours, have become the viewing norm, the typical attention span is only 15 seconds!!!
Specializing in video production, distribution and presentation, our partner Realty Video USA has captured the art of real-estate video unlike any other company. Have you ever arrived to the theater a bit too early and watched a movie preview? Trailers are meant to stir emotion and captivate attention – building excitement and anticipation to the point that you come back in a couple weeks and pay to watch the movie when it is released at the same theater. Now let’s imagine a movie trailer for RAMBO as a slideshow or virtual tour. Hmm…doesn’t quite capture the essence, does it?
Video touches the human psyche on an emotional level that simply cannot be reached with photos and text. As a matter of fact, video is statistically proven to be 80 percent more captivating to the viewer than print, photos or text. The logical conclusion is simple – real-estate agents who are serious about marketing need video. Realty Video USA will not only produce the video, but will market it to more than 55 real estate and video-based websites, as well as provide you the option of emailing the video to every real-estate agent within the state of your choice!
Although many companies try to mimic Realty Video USA’s success, none have come close to establishing the corporate partnerships and client loyalty that this company has formed in as little as two years. Stephen Schweickart and his father Jim, founded the company just after the YouTube phenomenon and haven’t looked back since. For examples of Realty Video USA’s work, please click on the following link: video.realtyvideousa.com.
Editor’s Note:
Scott Rudolph is the Director of Business Development for LuxuryRealEstate.com, which means that he works with companies in a variety of luxury industries to expand the LuxuryRealEstate.com influence. This is a very interesting topic because I often hear that movies based on books are not as good as the books. However, movies and videos are able to convey more information faster than still images or words. Of course, I’m the kind of person who likes to both read and watch information.
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