Luxury Real Estate

By Robert Lockard

Quick, guess which of these two stories you’re more likely to read in the news: A family that dutifully makes its mortgage payments each month or a family that misses several payments and is unable to keep its home. Let’s face it, conflict is inherently dramatic and interesting. It grabs our attention and inspires exciting emotions in us that we sometimes don’t experience in regular life. With this in mind, I’d like to talk a bit about an article in RISMedia, entitled “Where the Truth about Today’s Market Really Lies.” This article discusses the media’s current habit of reporting negative real-estate news while missing many positive stories.

Let’s remember not to blame reporters or make hasty complaints against them. I used to be a reporter, actually, so I can share some of what I learned about people in this profession with you. Reporters have a limited amount of time to research and write their stories, they usually contact previously established sources and they zealously guard their independence and neutrality on issues. Let’s be honest, though. Everyone has a bias and opinion on issues they’ve studied and many they know little about but pretend to be experts on.

I’m just getting warmed up on this issue. I’ll hopefully dig far deeper into this complex and extremely important topic soon. Here’s hoping for a strong luxury real estate market in 2008.


Editor’s Note:
Robert Lockard is the Public Relations & Media Specialist with LuxuryRealEstate.com. I am Robert. I create all of Luxury Real Estate’s newsletters, write the editorials in LuxuryRealEstate.com Magazine and much more.